If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Today\'s search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you.

By now, most web marketers know that the Alexa.com ranking of their site is important. It gives an independent measure of your monthly unique visitors and reach on the Web to potential advertisers.

If you ever used Google AdWords to advertise your product or service online, you\'d have experienced the sheer power of this online advertising medium.

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that\'s big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don\'t understand the real benefits and, therefore, fail to make the most of them.

The Web continues to change at a pace so fast it has to be measured in dog years and in ways that make it more interesting and potentially culture changing than even the most wild-eyed Internet visionary of two years ago could have predicted. While privacy advocates were sidetracked with the idea of governments controlling encryption, ingenious ad agencies and smart marketers have figured out how to use the Web as a direct marketing tool that will soon make the billion dollar junk mail business seem like a panty-waisted 97 pound weakling on a beach full of sand kicking bullies. The privacy issue is significant. However, the business possibilities are so huge that the privacy part of the issue is likely to be smashed into a smear of mud beneath the stampeding feet of big business.

So you\'ve finally created a website for your small online store! Now you think, \"How do I get people to visit my site?\" If you\'re like most new website owners, you wonder how to bring potential customers to your site without spending lots of money on expensive advertising. In order to help you, I\'ve compiled a small list of five methods that I have used to drastically increase traffic to my own site. I\'ve also listed two websites under each tip that will help you get started implementing these suggestions.

No matter what type of home-based business you operate, chances are ebooks are already or should be part of it. Most of us are familiar with the term and probably have seen at least one ebook, but you may not have realized how beneficial they could be for your business.

Nothing markets a site better, spreading it like wildfire, than having a viral product, tools or processes. And nothing makes it more capable of generating revenues than being sticky, because people only part with their money after they are comfortable with a product, after they\'ve seen it a few times and interacted with it somehow.