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ROPO And How To Join The Dots Between Your Online and Offline Sales

Imagine going into a shop to make a purchase and taking over an hour to decide what to buy? It’s a waste of time, and also the reason many of your customers are now researching online and purchasing offline.
ROPO (research online, purchase offline) is more than just a retail buzzword. It’s a very real thing that you need to be aware of and react to. Indeed, research has shown that a staggering 92% of in-store purchases are made by consumers who have already done their research online.