Designing your landing page must be the central point of your content marketing and promotion.
A landing page is critical to generating leads and increasing your bottom line ROI. Continue reading this post, and you'll find a perfect solution for your marketing strategy.
First, we thought you would want to learn some tips on creating and improving your landing page.
- Keep the design clean and free from unnecessary clutter or you'll lose your visitors' attention.
- Organize your content with icons, bullet points, and other UI elements that can make it easy to scan. Also, make sure you use large and smart headings - it always boosts conversion rates.
- Surround your content with a lot of negative space to bring it into focus.
- A good picture can speak for thousand words, so support the text with high-resolution images. You can place them on sliders or organize into galleries.
- Use a contrasting color scheme to make a CTA button or some other important element stand out on the page.
- When enhanced by well-animated elements and much whitespace, convincing copy can make wonders to your lead rates.
- Be accessible to your audience by revealing your contact details. Display your phone and fax numbers, office address, location on the map, and links to official profiles in social networks. The more reachable you are, the more reliable you look.
- Include contact, booking and subscription forms and invite potentioal clientsto fill them out. Using these web forms makes it easy to build strong relations with your target audience.
- Introduce the best members of your team and add their photos. Showing team faces can help you build customers' trust and create a community around your brand.
- When choosing a product, shoppers can also rely on the opinions of their peers. It’s reasonable to display customers’ testimonials and other social proof as a way to increase conversion rates.
You can learn more about the must-have elements of a well designed landing page in this post.
Now, let’s proceed to our collection of high-converting templates. We selected them with care, so feel free to pick your new landing page from the ones below.
The templates are responsive, compatible with modern-day browsers, and scalable for different web environments. We used CSS3, HTML5, jQuery, and valid coding practices when creating them. Just like many other website owners, you'll definitely enjoy their performance. Keep in mind that every template is a sliced PSD file, and you can easily edit it in Photoshop.
Use this landing page to promote software, computers, or any other electronic devices on the web. The content is supported with minimalist icons that follow its hierarchy and enhance scannability. If you don’t like the default color scheme, you can get another one with a single click. It’s possible because today's landing pages have a built-in color switcher, an innovative front-end tool for managing website palettes. Sure, you'll want to prove your products’ awesomeness with a block of testimonials arranged in a carousel. With this page, you can use video integration, parallax scroll, subscription forms, and many more.
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This responsive portfolio template will do a great job for creative professionals - photographers, designers, artists, etc. Your visitors will see the About section, project previews, notes of your experience, latest news and contacts. This elegant, visually impactful theme boasts a full-width slideshow, rounded shapes, and transparent icons. Thanks to the lazy load effect, UI elements load only when showing up on the screen. So, you'll have a page that loads much faster and guarantees higher conversion and customer retention rates. With a map widget in the footer, you will make it easy for potential customers to find your office.
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Pasttio landing page is also responsive; it is intended for restaurants, cafes, and other food-related websites. Fill the entire website with large images and engage your customers visually. Due to parallax and hover effects, these images look dynamic when you scroll down and move the cursor over them. Text blocks are designed clean, and there are different legible fonts from the Google library. The page can make your visitors connect with you via Olark live chat, newsletter subscription, and social media options.
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This theme does a great job when used by businesses, from banking and finance to insurance and marketing. The main accent is on a screen-wide image serving as a background for multiple important elements (logo, text, and dynamic counters, etc). The latter are effective landing page features designed to impress customers with curious statistics of your company. There are also semi-transparent banners meant to categorize your services and a catchy CTA button inviting people to check more of them. The page also features a block with testimonials to help you create a more reliable web image. In this well-crafted block, clients’ photos are arranged in a square-tiled carousel, whereas their quotes show up on hover.
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This one is just perfect for providers of transportation services. It makes use of geometric shapes to give your site a cutting-edge look. A lot of the blocks, from the header to footer, are enhanced with a parallax effect. This trendy technique matches the landing page design beautifully and adds dynamism to your brand's web presence. To bring the info into focus and prevent attention distraction, the Services block has ample whitespace around it. Some details are framed in boxes adding a sense of structure to the single page narrative. The theme has pre-built contact and newsletter signup landing page forms to help you establish closer relations with customers.
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This landing page is just ideal for sports and entertainment clubs. Its responsive, content-rich layout enables you to highlight a lot of details: team, news, upcoming events, contact data, location, and links to your social profiles. Visually, this theme boasts a striking contrast of red and black, providing a memorable experience. There are also a slider and a gallery of images used to demonstrate your value proposition. With split blocks of content, you'll get the opportunity to highlight two equally important things - text and imagery. The loading time is optimized by lazy load effect, which allows for faster performance in different browsers. Give this responsive theme a try to drive traffic to your landing page!
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You can see all the best elements of successful landing pages in this template, tailored for fashion and beauty-related sites. The gem of this theme is a full-sized background video that glues visitors' eyes to the page from the first glance. To keep the contact form and the logo in the spotlight, they are placed over a background video. Note how every peice of landing page copy here is surrounded by much negative space. The layout is structured as a static grid of pixel-perfect images. Users can instantly preview each of them in a lightbox, even if they don't want to move to a subpage. The template also enables you to add customer feedback and partner logos as a social proof.
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Cyan House is a responsive and converting landing page for real estate agencies, construction companies, hotels, or any other accommodation-related site. It comes with an easy-to-navigate slider and a carousel ensuring the smooth animated display of available lodgings. Sliders contain a booking form, making it easy for users to click and reserve rooms. In addition, there are also contact and subscription forms that help you stay in touch with your audience. Full-width images play the role of content dividers, they add structure to the contents of the page while maintaining its visual appeal. Video integration allows you to present your offers dynamically and improve landing page conversion.
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Don’t miss one of our great landing pages that can become your lead magnet. This theme will be a smart choice if you have a hosting, communications, or general business site. Its layout features a block with an embedded image. You'll never miss this clear call to action on a catchy yellow button! Further down, there are pricing tables allowing for easy differentiation between your company's costs. The theme is also equipped with tabs to display more information without taking up much space. By means of social media options, you can strengthen your business presence in social communities. Parallax scrolling and smooth animated flow convey a sense of depth. A lot of negative space ensures that visitors are not distracted from the copy.
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Here we have a good landing page meant for industrial and science-related sites! It highlights your business services and pricing packages, FAQs, and testimonials. The layout is optimized for cross-browser and multi-device performance to provide excellent experience and convert visitors. All flavored with blue color accents, this page is a great example of balance between text and images. Blue elements effortlessly guide the eye to chunks of CTA copy that encourage visitors to take action. Once they reach the bottom of the page, users can quickly return to the header by clicking a back-to-top button.
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Did we help you understand what it takes to convert visitors into leads? Which one of the designs did you like most? Right now, it’s your turn to speak.
We’re looking forward to your comments!