The fonts that you use in your presentation designs play a significant role in making them successful. The wrong typefaces can completely ruin your intentions to establish an effective communications channel with your audience. Using the popular typefaces you face the risk to deliver the wrong impact on the readers.
With the intention to help you achieve the desired effect with the help of your presentation, we have made a compilation of the top 10 popular typefaces that are not the best PowerPoint fonts.
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10 Popular Fonts to Avoid in Presentations
Lobster font became popular only several years ago, but it has already managed to gain its position among other overused typefaces. It features the cursive form that doesn't sacrifice readability. The tragedy of the font is that it is one of the most designer-centric solutions. It will be the optimal choice for logo designs and article headings. The pillowy curves will be hardy the best solution for the serious copies.
Impact is one of the most popular header fonts. It is easy to head. One of its biggest advantages is the use of the bold characters that are easy-to-notice. The problem is that the font has been misused far too often, making the designers to opt for other high-visibility fonts. The typeface is too thin and overly-focused. This is the optimal solution for the office handouts and amateur emails. It's better to avoid using the font for professional logos, public documents, and presentations. Impact has become synonymous to cheap marketing. So, if you want to add more value to your presentation, you should better opt for less frequently used typeface.
Do you remember the Avatar poster? Papyrus is the typeface that was used for the headline. Looking a bit childish and kitschy, this font found its way into film posters and logos. If you want your presentation to be taken seriously, you should better avoid using this typeface. Unlike other fonts on this list, Papyrus isn't recommended because it is overused. It looks too cheap and vile, which is not the best choice for presentations.
#4 Bradley Hand
Bradley Hand is one of those handwritten fonts that are used to convey personality. Writing the copy for your presentation using this font you will make the audience think about your taste rather than the message that you want to deliver the content. Bradley Hand is a cheap non-official font that was often used in invitations and personal greetings.
#5 Comic Sans
Do you remember how many times you used Comic Sans when you wrote a new copy? Pretty much often! To be honest, that's my favorite typeface also. Microsoft released it in 1995. Ever since then, it has become a staple of Mac OS X and Windows. The font was literally designed for children. So, it won't look serious in the professional or corporate texts.
Courier font is the perfect choice for screenplays, code, and plain text documents. However, its typewriter aesthetic makes it unsuitable for web designers. The typeface will be the ideal choice for the copies for which readability is of the paramount importance. When it comes to the web design and presentations, the audience is likely to be looking for something more appealing.
Helvetica was designed in 1957. Without any doubt, this is one of the oldest fonts on this list. The typeface was proudly used by some of the most widely known companies in the world, including Apple, Nasa, and BMW. Helvetica is one of the most frequently used sans-serif fonts in print and advertising. For many years, designers preferred the typeface because of its versatility. That's the reason why we included the font on the chart. We've already seen too much of it. Using the typeface in your presentation won't bring any extra value.
Arial is one of the most popular tried-and-true fonts that has been the standard choice for a number of Microsoft apps for quite a while. Luckily it was replaced with Calibri as the default font in Office 2007. For quite a long time, Arial was used as the go-to font for amateurs and thoughtless designers. Microsoft chose Arial to skirt licensing issues with the more popular typeface - Helvetica. In such a way, they avoided the licensing fees and got a font similar to Helvetica, with only slight variations.
TheSans is one of the most widely preferred typefaces that are considered to be fairly standard. The font is being widely used on the Internet (on the media portals). You will also find it in the short snappy copied. However, the uppercase “Q” doesn't match the widely usable style of the typeface. Using it in your presentation, you can make the readers feel confused. Although the rest of the characters are just fine, using the uppercase “Q” in the copy you can kill your presentation with one shot.
Trajan was overused the movie marketing materials. It was used frequently in the posters of fantasy and indie films. Trajan is one of those fonts that were shipped with almost every release of Adobe's Creative Suite. So, it became one of the most frequently used fonts available to any design. Trajan is generally considered to be the best typeface for occasional titles, entertainment pieces, and epics. If you want to deliver a more meaningful message in your presentation, then you should better consider more business-oriented alternatives.
5 Working Tips to Combine Fonts like a Pro
It's not a rocket science to select fonts for a new copy that you write and want to share with your readers. However, there are certain rules and tips that you need to keep in mind in order to choose the right combinations of fonts.
#1 Create Contrast
With the help of the contrasting fonts, you can make it clearer for your audience which texts are the copy body and which ones are the headings. As a rule, we pay attention to the title of the text before moving straight to the body. That is why using bold fonts in the headlines and smaller script fonts in the sub-heading will be a nice attention-grabbing move.
Source: Canva Learn
#2 Create Visual Hierarchy
It's important to establish the visual hierarchy in the presentation design. Similar to the web design, in presentations, the visual hierarchy can be achieved with the help of different font sizes, weight, texture, orientation, space, as well as the combination of all these tools. The print media is the great example of the visual hierarchy done right. What they do is combining fonts in the way that separates different textual elements visually. In such a way, a reader can differentiate the headlines, body copy, and captions effortlessly.
#3 Combine Serif and Sans-serif Fonts
This is one of the most popular tricks to use fonts effectively in one copy. This is a classic combination that cannot go wrong. Serif fonts have small numbs at the ends of different strokes of the letters. Sans serif fonts do not have these. The key point that you need to remember when pairing serifs with sans serifs is keeping the text readable. Sans serifs are considered to be better for PP presentation since they are easier to scan. So, it will be a clever move to use sans serifs in the copy body.
#4 Do not Pair Similar Fonts
Choosing fonts that look identical you will hardly manage to establish the necessary hierarchy in your text. When you experiment with different font types while looking for the most optimal solution for your presentation, choose one typeface with a strong personality, and combine it with something more neutral and reserved.
#5 Use the Maximum of 3 Fonts in One Copy
Use two or three fonts for better readability of your texts. There is no rule that says that you cannot use more. However, always keep consistency in mind. This is the essential part of every PowerPoint presentation.
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Have you already decided what fonts will be best solutions for your own presentation? Do you prefer more playful or serious typefaces? Do you have any cool examples of the effective presentations with the smart font choices? Feel free to share via comments.