These days, Internet offers endless possibilities for business owners. If you have a business idea and take the time to read this selection of promotion tips and tricks, it can help you boost revenues or expand your reach.
1. Know your target audienceMaking it easy for customers to find you won't help until you have a clear enough idea about who your target market is. Do your homework and draft out the personas of potential customers, or the advertising money will sip through your fingers. I’m not suggesting that you should hire a research professional or buy a comprehensive industry analysis. Every business owner can determine their target audience based on the characteristics of their product (for guidelines, look here).
To whom (in terms of social position, gender, age, financial conditions) would you offer your product or service? Who would be interested in the benefits it offers?
2. Set measurable goalsOnce you have sketched out the personas of your future buyers, get specific about how you define a successful small business. As an entrepreneur, you must be already measuring sales, profits, expenses, cash revenues and some kind of KPI for your activities. If not, read a brief overview of them. Now add digital advertising milestones to your working set of metrics. For example, you expect that promoting your commercial blog will affect the revenues up to a certain point in several months. But how can you make sure that you are moving towards your goal every time you write a blog post? We recommend considering such metrics as total visits, new sessions, channel-specific traffic, bounce rate, and customer retention rate. It's natural to have multiple objectives, given that you can track the results.
3. Plan your budgetYou know your target market and key metrics, now it's time to set your budget. We have several suggestions on how to do it like a pro.
- One of the best ways to be thrifty is choose activities that complement and enhance each other (like content marketing and SEO).
- Abandon what's not working (remember, we talked about measurements first). Even a small budget can be distributed wisely if you constantly monitor your rthe actual results of performance.
- Make multipurpose materials. Social media and blog posts can be distributed across different platorms with minimal alterations. Such recycling is a cost-effective way to improve your site's SEO ranking.
4. Be a brandToday's consumers are used to companies fighting for their dollars and inventing comprehensive and meaningful user experiences for them. For instance, your lifeless social media accounts or the poor design of your blog can negatively impact the overall impression your brand leaves with its audience (you can check out awesome web templates here). Today's customers find it equally annoying when an offline shop does not accept credit cards or an online retailer does not respond to Twitter or Instagram comments. You want your digital presence to be seamlessly integrated into people's everydy lives, so personalize and improve your communication, offer free resources and services that are relevant to the product you are selling. Smart branding always pays off.
5. Mind your SEOFor your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the url, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
6. Start bloggingBlogging is a win-win strategy. Pprovide useful or entertaining (or both) content to your readers and they, in turn,will get to know you and your product better. You can promote your business brand even more effortlessly after your blogging establishes you as an expert in your sector.
7. Go local
In order to target local consumers, make sure that your company details are available and updated in Google maps. It would be nice to have several customer reviews with high ratings there. Also think about publishing more local information on your blog (e.g. news and gossips, hotel or restaurant reviews) or just include geo-specific content everywhere, so that people in a certain geographic are could see it first.
8. Utilize Social Media
You already know your target market, now it's time to start conversations and build relationships with them. Connect with your targeted community in a personal and mutually enriching way, be open and pay attention to their feedback - these simple attitudes will result in more sales.
9. Leverage your email marketingEven social media promotion will not do all the work by itself. Offer subscriptions to those of your readers who want to stay informed about updates, sales, special offers or discounts.
10. Try Pay-per-Click
PPC is a good option, especially for the newbies who cannot earn their visits organically. Choose specific keywords that are most closely associated with your product and have your ads displayed in the search engine's sponsored links.