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10 Most Used Tools in E-Commerce Marketing

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When it comes to e-commerce marketing, a few things to consider are the types of tools you’re going to use when it’s launch time. The most important things to focus on our customers, email marketing, and SEO. The 10 tools below are some of the most used, and best, tools to use for your e-commerce website and marketing strategy.




Hotjar is an all-in-one analytics tools using heat maps for your website visitors. See how they click, where they move their mouse, and even record see recordings of their mouse activity on your website.

Their feedback system offers test tunnels so you know at what point your visitor is leaving so you can improve your system. Heat maps let you view visitor behavior on where they’re scrolling, clicking, and moving. In this way, follow the important behavioral of your customers for better user experience.

You can view Hotjar as a type of user testing in which you know how visitors are behaving so you understand how your website is working for them.

 Google Analytics

Google Analytics

Conversions are key in online marketing. Google Analytics tracks website traffic for measuring those conversions. Measure your online sales and transaction history by monitoring user data analysis with e-commerce tracking. This tool needs some HTML and JavaScript coding skills in order to provide the maximum value. Meet your business needs whether you’re using the free product or their Analytics 360 Suite.


Google Analytics

One of the leaders in email marketing, MailChimp offers an easy to use way to let your customers know what’s going on in your business. Whether it’s recent news about your company or sharing a new product, you can be sure to let them in on what they need to know.

Create email campaigns that best suit your specific business. One of the great things about MailChimp is its marketing automation that helps in your marketing strategy. For example, send a reminder to visitors who left your online store without making a purchase. Or those who didn’t check out but may have something in their online cart. You can also find new customers by integrating with Facebook and Instagram.



With Unbxd, optimize your online site search by giving customers a more personalized experience. Enhance user experience with product recommendations. When customers are at your online store and see “recommended for you”, it can create a new sale for your business.

This tool lets you see a report of how users are finding out the right products. Unbxd asks, “Are you leaving money on the table?” The Commerce Search Study shows a shopper is more likely to buy if there’s a search bar on your store website.

Use Unbxd as a plugin for Shopify, too.



As a customer service software used by many big name companies, Zendesk is a leader in providing customer service through chat, phone, and email. You can take the ease off your organization's departments by using this platform for your customer service needs.

This platform lets you connect with customers on a relationship level. It’s easy to setup and easy to use. If a customer has a help ticket, easily collaborate with the customer and the company.

One of the great things about Zendesk is it collects the data from those customer interactions and makes sure your business is in good light. It can also record response times so you can improve on certain areas of your online interactions.



User interface is just as important as user experience. It’s a part of it and they work together. With Optimizely, test different layouts and content to see what converts and performs best.

Get the full customer experience with A/B testing and build a better website for your visitors. The visual editor is easy to navigate and update any online content. Also, experiment with different behavioral targets. If a user searches for a winter coat and goes back to the home page, it remembers the user’s choice and the home page displays a shopping opportunity for winter coats.

 Crazy Egg

Crazy Egg

Similar to Hotjar, Crazy Egg lets you see where users click with heat maps. Just type in your URL and it will show you your heat map when you sign up for the 30-day free trial.

Most importantly, you may wonder why your visitors are not converting. Crazy Egg knows why they’re leaving so you can enhance your pages for better customer experience and makes sure your most important content is being seen and not ignored.

With overlay tool, view the number of clicks of all elements on a page and find out where the most clicks are and how they’re converting.



SEMRush claims itself as the all-in-one marketing tool. It is definitely a great tool if you’re looking into the analytics of all online marketing including social media, SEO, and PPC. This tool is powerful for competitor and advertising research.

When you type in the URL of your domain name, you are able to view domain analytics through organic and advertising research. Their video and display advertising is currently in beta, however, you can see all digital content without going to the actual provider.

SEMRush analyzes your content so it can perform better against your competitors.

 Search Spring

Search Spring

A unique experience is the best experience. The customer feels welcomed when their search results are tailored to them.

Search Spring helps you develop a better search experience with advanced site search. You might think search boxes are the last thing on your list when it comes to your e-commerce website. The relevancy of this search tool allows the customer to see products related to their interest or search no matter what page they’re on.



This tool lets you create an online shop and a custom domain name. Use this in conjunction with the other tools mentioned above and create the ultimate experience. It doesn’t matter what kind of store you have, Shopify has what you need. It’s used by many online retailers worldwide.

Run your store with no coding experience and personalize your business website with hundreds of themes to choose from for your online store. Shopify does all the work for you.

Ready To Go Store Service

This service allows you to get your new store installed and configured without losing products from your existing website. Besides basic installation and configuration (with your shipping, payment, taxes, currencies and contact details) you will also get your products imported to your new website. Furthermore your site will have the company logo, slider and banner images, the content of valuable pages (About Us, Privacy Policy, Terms and Conditions, Delivery, Payment) and include required languages.


Whichever tool you use, it can be sure to provide the best benefits to your business needs. Building up your e-commerce website just got easier. Give yourself some time to see which one works best for you and your business.

So what kind of e-commerce marketing tools are you using? What do you think of this top 10 list?


3 Responses

  1. Nice list. I’m using some of these myself. I’d also add GetResponse, which is rich in features like marketing automation, email marketing, landing pages or A/B testing.

    1. Thanks Dylan! Yes, GetResponse is certainly another great e-commerce marketing tool.

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