If one word had to be used to describe the 2013 color trends on the web, it would be refresh. Web designers are taking the basic colors that we know and love and refreshing them with new tones, tints and shades. You could say the Pantone Color Institute got this year’s energized craze of the basics going by selecting emerald green as its official color for 2013.
Emerald green is a refreshing twist on basic green, a familiar color found throughout nature. Designers in fashion, interior design, packaging and other industries are already using emerald green as their inspiration to create other 2013 color trends. But for web design color trends in 2013, web designers are refreshing the basic color palette with some interesting techniques that are creating some pretty exciting website designs.
The Top Five 2013 Color Trends for Websites
1. Nature Colors Kicked Up a Notch
With emerald green chosen as the 2013 color, it puts the focus on colors commonly found in nature. Web designers are taking it a step further by using bright hues that are inspired by the colors in nature. Expect to see hues of green, blue, yellow and earth tones accented with bright, contrasting shades that mimic the colors of flowers, plants, rocks, seashells and other things found in nature.
With this site emerald green is used as the main focus color to reflect a rejuvenation theme. Only the text is accented with brighter shades of green, as well as white. The end result is a clean, crisp, basic web design that is relaxing on the eye and allows the visitor to focus clearly on the message.
2. Dark Colors with an Edge
Web designers are not shying away from using dark colors as a site background. And 2013 is no exception, although designers are moving beyond the use of dark backgrounds solely to suggest sophistication or luxury by adding a touch of edginess to the basic colors. This latest website design technique uses black, dark gray, dark blue, or dark brown as the main background color and applies various design elements to give the site an edgy feel. Done successfully, attention is drawn immediately to the intended focal point.
In this site example the dark-on-dark characters complemented with a subdued, yet eye-catching graphic establish an edgy, bad-boy vibe. The more dainty and sophisticated navigation icons add a touch of intrigue. Although there are several different styles going on within the home page, the dark background makes the look work.
3. Gray Gets Pretty in Pastels
Gray is getting a refresh in 2013 by being paired with pretty bright pastels. Web designers are taking this very balanced, neutral color off-balance with a pop of pastel. The intent is to add some pizzazz to the bland color, making websites more attractive and enticing to navigate around.
In this website design the light gray background accented with a pop of pastel color cleverly gives the site a modern and exciting look. The pastels are strategically used to establish site hierarchy and navigation.
4. One Color Design
Monochromatic expands in 2013 as more designers use one basic color to create a web design that features shades, tones and tints of that color. Not only does this technique keep the site clean and crisp, it is a refreshing approach to minimalism that relies on the creativity of web design.
This site design page plays off the light blue coloring of the company logo and uses a darker shade of blue to create a beautiful skyline. Several other blue variations are used for text and additional site elements. The design technique allows for the main selling point image to stand out.
5. Color Blocking In Blocks and Text
Color blocking expands from the fashion and interior design world into web design. It’s a refreshing new twist on the blocking content technique that website designers have used for years. Color blocking uses different colors in one application, but blocks them off in designs like squares, rectangles, circles, etc. The 2013 web design color blocking trend uses the entire color palette and makes the mixing of colors and shapes cohesive with various design techniques.
This example relies on different solid color blocks and type styles to create a simple, clean look that grabs attention and guides visitors between each section. The pairing of all three elements creates an interesting, artistic visual.
As evident by the 2013 web design color trends, designers are hitting the refresh button with basic colors to bring them to a whole other level. Basic colors are being used in imaginative ways to create stimulating websites that use color to define the style and tone of the site. Through the use of special design techniques, web designers are producing websites that are compelling, yet pure in their look.