Optimize Your SEO StrategiesThe amount of exposure that your website receives on the Internet is highly dependent on how well it is optimized for search engines. Websites are not like social networks such as Facebook or Twitter where users look up your business page and follow it. For consumers to come across your site, you have to design it in such a way that it ranks top on search engines such as Google, Bing, and Yahoo. As visitors type in particular search terms, your website will pop up if it provides content that’s relevant to their search.
Search engine optimization comprises of various techniques such as the following:
- Create a website theme, design, and a layout that is simple, mobile responsive, and user-friendly.
- Provide meaningful and relevant content in the form of text and imagery for your target audience.
- Utilize keywords and phrases that represent popular search terms on search engines.
- Optimize images to reduce the site’s load time.
Look into your SEO strategies and ensure that they are optimally executed to improve your site’s ranking on search engines. Better ranking increases its exposure to potential customers and increases the conversion rate.
Utilize Social Media Ad Campaigns
The top social media networks today are buzzing with millions of users, a good number of which are potential customers for your business. One of the best and most effective ideas for getting exposure for your website is through running social media ad campaigns. You can create highly targeted campaigns that provide personalized ads that your customers are likely to click, get redirected to your website, and convert.
Platforms such as Facebook, Instagram, and Pinterest provide paid ads that you can utilize. One advantage of these platforms is that they are viewed by a large demographic; therefore, the chances of realizing positive results are high. If you run an online retail store that sells nationally or internationally, social media ad campaigns can help you reach customers beyond your local area.
Guest Post on High Traffic Sites
Guest posting has been around for years, but it never gets old when it comes to increasing exposure for your website. One of the top SEO techniques for sites is providing meaningful content for a site; therefore, most of the high-ranking sites are usually utilizing this method. You can guest post on their blogs to expose your site to their customers as well. Guest posting is not about creating links that lead to your website; rather, it is a way of getting a steady flow of free traffic to the site.
There are various things that you should follow to ensure that guest posting works by drawing and retaining traffic. This way, you can get your traffic without regularly creating content on other business’ sites. They include the following:
- Guest post on websites that have similar or related content to yours and your nature of services. This will ensure that your content is viewed by relevant visitors who are more likely to visit your site for more information.
- Create meaningful, high-quality, and informative content. Ensure your posts meet or exceed the standards of those on the website you are posting to so that they can draw the attention of the readers.
- Focus on content and not advertising your site. Don’t make your posts look promotional; otherwise, users may not click the links to your site.
Provide Deals and DiscountsConsumers enjoy discounts and occasional deals and will be drawn to businesses that offer such. If you run an e-commerce store on your site, incentivizing potential customers with discounts, vouchers, and deals can be a great way of gaining more exposure. Create captivating photos and videos on social networks showcasing these offers with a call to action. Even small deals like five percent discounts, free or discounted shipping for large purchases, free items, and such can be a great incentive to online shoppers.
As you utilize this strategy, ensure that your e-commerce store is optimized, user-friendly, and mobile responsive. Customers are more likely to come back in the future if they have an excellent experience with the business. Make use of easy one-click payment methods and employ straightforward ordering procedures. Utilize your digital marketing strategies such as email campaigns to follow up on first-time customers and encourage them to shop with you again.
Follow these ideas for getting exposure for your website as it is an integral part of a successful digital marketing campaign. Besides drawing traffic, ensure that visitors convert by optimizing the website and providing content. Additionally, strive to retain customers by following up on them, asking for feedback, and responding to their queries.
P.S. Don't forget to check out our marketing templates.