If you are planning to launch an online business or you already have a functional website, you need to appreciate the importance of optimizing your website for search engines. If your website is not searched engine friendly, you are losing out on the opportunities available online. Search engine optimization (SEO) should be at the core of your internet marketing strategy as this is the only way to boost your visibility online.
According to a survey published by Search Engine Journal, 70% of the links internet user click are organic. In fact, 80% of users ignore paid ads, thus making SEO crucial in driving organic traffic. More importantly, the search has been rated as the top driver of website traffic, beating even the seemingly more popular social media by 300%. Simply put, you should hire the best SEO expert in the city to help drive your campaign.
On-page SEO is among the most effective strategies you can implement. It refers to everything that can be done on your site to help it rank higher on search engine result pages. When used together with off-page SEO tools, the following on-page techniques will help you achieve the objectives you have set for the campaign:
It is important to have page titles for each of your pages for easy indexing and ranking. With content marketing taking prominence in most SEO campaigns, you will have a lot of content being published and it is important to remember that search engine crawlers and users will use these titles to identify your content. Adding a keyword to a page title adds to its effectiveness.
It is important to work closely with your internet marketing partner to create search engine friendly URLs for each of your pages. Shorter URLs perform better but remember you should creatively add a target keyword to the URL. Adding location to the URL is also important in boosting the performance of your pages on SERPs.
It is advisable to include a set of keywords on your page in form of Meta tags which are relevant to your content. Including these keywords at the bottom of your page, helps in indexing and ranking of your page. It makes it easier for users to find you.
A Meta description summarizes what your content is about and should include the relevant keywords. This short description makes it easier to find and include your page on a search engine result page (SERP).
Body Tags (H1, H2...)
If there is one thing that turns off readers, it has to be long text with no heading. By breaking your content into sections, you will make it easier for readers to scan it and find what they want. These sections should include keywords to make them more valuable to both search engines and readers.
Other on-page optimization techniques include image optimization, keyword density, and internal linking. When used together, these techniques will boost your overall SEO campaign and help you achieve your marketing objectives.
Don't forget to have a look at our SEO company templates.
SEO audit by TemplateMonster Service Center
Do you need your website be visible to your target audience in search engines and you don't know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations within your website.