If you are running a business in Vancouver today, you appreciate how competitive the vibrant city can get. You are now competing at a global level, which translates not more competition. This calls for innovative marketing strategies to stay ahead of the pack. While a beautiful website would have sufficed to ace it in internet marketing a few years back, this is no longer the case. Today, search engines must be at the heart of every marketing campaign.
The Place of Search Engine Optimization (SEO)
A 2015 study by Search Engine Journal says 93% of all internet experiences begin with a search engine. This means search engine optimization (SEO) should be a priority for every marketer. According to a recent study, search and email have been listed as the top two internet activities. To appreciate why you need to focus on SEO for organic search, consider that the 1st organic search result gets 33% of all clicks. In fact, a HubSpot study shows that 75% of internet user doesn’t scroll beyond the first page of search engine result pages (SERPs).
These numbers highlight the importance of running a dedicated SEO campaign to rank highly for your target keywords. However beautiful your website is, you will not reach your target customers if you are not ranking highly on SERPs. The place of search in internet marketing cannot be overemphasized and this is why you need to work with an experienced SEO company in your city.
Social Media Meets SEO
Well, there are many ways to boost your search engine optimization campaign. Among the best strategies, you can use is the integration of social media into your SEO campaign. If you are not already leveraging social media for your internet marketing campaign, you are missing out on a great opportunity to increase online visibility and also boost conversion.
A study by Hootsuite shows that there were 2.8 billion people on social media by end of 2016. With increased use of mobile, these numbers are set to grow even more. Over 83% of Americans are on social media and 48% of these users have interacted with a company or organization on these networks.
A closer look at the major social media networks gives the impression of the power these platforms hold; Facebook now has 2 billion monthly active users (MAUs), Twitter has 328 million monthly active users, WhatsApp boasts 1.2 billion users, Instagram has over 700 million MAUs while LinkedIn and Snapchat among others also have millions of users. With such numbers, it is obvious that social media should be in your SEO mix.
Harnessing the Synergy of Social Media and SEO
Fusing social media into your SEO strategy requires a lot of expertise. Many businesses have tried to harness the synergy of combining social media and SEO but failed. To avoid the same fate, you should leverage the expertise of a highly qualified Vancouver SEO expert. These experts understand the industry and will use this knowledge to raise your SERPs ranking and boost traffic to your site, which in turn leads to higher conversion.
Some of the ideas you should use to boost your SEO campaign through social media are
- Building Links with Social Media
Link building still remains important in SEO campaigns. When used within the webmaster guidelines, link building helps increase traffic to your site and also signals the importance of your pages to search engines. Social media can help you build quality links. Google considers links on social media to be high-quality links because the social media networks are high-authority sites. To do this, post content about your new products and encourage sharing. You should always post fresh and relevant content that is helpful to the readers.
- Optimize your Profiles and Posts for Search
One of the most common mistakes internet marketers make is failing to optimize the social media profile and posts for search. It is important to note that your profile tells a lot about your business. If you are to appear on search, your keywords must be used logically on your posts and on the profile too. Your profile on Facebook, Twitter, Instagram or any other channel must contain relevant information about who you are.
The physical location and other contact details should also be included in the profile. The content you post should be primarily for social media, with the idea being to promote sharing. This content not only boosts brand awareness but also creates a foundation for stronger customer relationships.
- Grow Follower Numbers
On social media, the number of followers matters a lot. In fact, those brands with a solid follower base find it very easy to drive their SEO campaigns. Your social media SEO integration process must focus on growing social media follower numbers because pages with lots of high-quality followers will rank highly on SERPs. To increase the number of followers on social media, make sure you post relevant and easily shareable content. More importantly, increase engagement with your customers, like useful content in your niche, increase participation in chat or tweets and share frequently.
- 3rd Party Endorsements
An indication of verifiable external sources approving your content gives your posts more weight and authority. If people are talking about your posts, brand or products, Google will definitely rank you highly on SERPs. There are acceptable ways of influencing sharing including calling your customers to submit reviews and using influencers to market your brand.
- Get Active in a Community
There are many types of communities you can join to increase your brand’s presence. If you are active in a particular niche community, this helps boost your brand’s presence. If you are running a local business, you can participate in the local community and share posts about such activities. Your brand will get many mentions in the process of this content getting shared, which drives traffic and also boosts brand visibility.
There are many other strategies your SEO consultant will use to successfully blend social media with your SEO campaign. These include helping create shareable content, holding contests, publishing visual media to promote sharing, using locally optimized posts and adding Meta data among others. The bottom-line is that social media is a crucial aspect of any SEO strategy if it is to be successful. With a highly active social media presence, your SEO campaign will receive a much-needed boost for more brand visibility, higher ranking on SERPs, increased site traffic, brand awareness and higher conversion rates.
P.S. Don't forget to take a look at our SEO templates.