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SEO or SMO: What’s Best for E-commerce?

When you run an e-commerce website, you need to take care of different aspects including SEO (Search Engine Optimization) and SMO (Social Media Optimization). After all, doing SEO and SMO can improve traffic on your website which in turn will help you grow your business. But, as an e-commerce owner, you might be thinking–is it worth doing both SEO and SMO?