The logo is a tiny detail of a huge importance. It is the face of your business that will make you recognizable in the target market. Guided by this fact, I didn’t grudge paying over a thousand dollars to a professional graphic designer for a quality logo. I explained what I wanted in detail, and the design he provided even exceeded my expectations. I totally fell in love with his artwork and it went on until the day my buddy told me he could do the same for a cup of coffee...
I was confused. He was a lawyer by profession and worked at a local law firm. Where could he get professional skills in graphic design? He told me that he had a gift for drawing and was quite good at it at school but couldn’t realize his talent because of financial issues and the lack of time.
Not long ago, he decided to catch up and studied Adobe Illustrator and Photoshop tutorials on weekends and whenever he had free time. He said it was quite easy to create a logo design following step-by-step instructions and I even could do it myself to spend that thousand dollars on something more fun.
And he didn’t mean an amateur design you wouldn’t be ashamed to show to your close friends only. If you have a clear idea of what you want and are ready to make efforts, you can do the job like a pro. Today, I’ll help you avoid my mistakes and share premium and free tutorials on how to design a logo yourself.
You’ll acquire a lot of skills and ideas to come up with your own creative designs. Once you become proficient, you’ll be able to design not only for yourself but also make money on your skills. Check out the examples of logo templates you’ll learn to build.
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Free Tutorials on How to Design a Logo
Let’s start with free tutorials for Adobe Photoshop and Illustrator. This roundup serves multiple purposes. There are guides for creating logos in various styles, from vintage and minimal to modern and 3D. What’s especially cool is that the process won’t take a lot of your time. The shortest tutorial lasts a bit more than 6 minutes, while the longest one is nearly 18 minutes long.
This free Adobe Illustrator tutorial is meant for those of you who want to make a logo design in the retro style. You will learn how to create a circular, black and white logo with trendy elements like stars and give it a rough look with dust and scratch textures.
Duration: 7m 41s
Here’s a video guide on how to draw a gradient logo in Adobe Illustrator. This free tutorial is recommended for those of you who need a colorful and playful design, but still want to stick to elegance and minimalism.
Duration: 16m 19s
Sometimes, it makes sense to personalize your logo with a face. Here’s a video tutorial on how to make a logo in Photoshop with a galaxy effect. The guide is simple and short, which means anyone can master it regardless of the skill level.
Duration: 6m 35s
This free tutorial will guide you on how to create a logo in Adobe Illustrator using lines only. Its stylish design is based on landscape scenes including everything from mountains, trees, and clouds to water and sun rays. Although the logo looks simplistic, you will learn a lot of techniques to become a more proficient designer.
Duration: 10m 41s
Watch this tutorial to learn how to create a logo in Photoshop with a circular design and transparent background. To add some gloss to its look, the author makes use of a trendy galaxy effect.
Duration: 12m 52s
In this free tutorial, the author tells how to make a cool logo based on a vintage badge. Note that this tutorial is meant for more advanced users of Adobe Illustrator since the guy uses a lot of shortcuts beginners may not know.
Duration: 14m 8s
Do you need a logo with a sense of depth? Design it in 3D using this free Illustrator tutorial. It shows how to create your logo in the form of a droplet and apply a shadow effect and gradient colors to it.
Duration: 7m 36s
Do you like the Instagram logo released in 2016? Regardless of your answer, you can try to design it yourself and acquire new skills of playing with colors, shapes, and other tools in Adobe Illustrator. This free video tutorial will guide you through the process step by step.
Duration: 9m 59s
Would you like to design your logo in 3D? Learn how easy you can do it in this free and fun Illustrator tutorial. The author will instruct you how to create a 3D bubble text logo in gradient colors. In the process, you’ll become more skillful in using blending features, changing the orientation of gradients and the graphic perspective, etc.
Duration: 14m 55s
Want to know how to design a company logo unique and creative? Find inspiration in this free video tutorial for Adobe Illustrator. The author shows how to create a hand-drawn logo using the pencil, selection, and handle tools. The logo design is based on three layers, each of which has its own color.
Duration: 12m 14s
Check out another non-standard approach to create your logo. This design is made up of several pieces that form a bit complex shape of an elephant. The author places each logo piece above the other one to cast a shadow and then applies a gradient color to the entire shape.
Duration: 15m 34s
Hipster logos are trendy items that you can make yourself quite easily with this tutorial. It provides a detailed explanation on how to create a hipster logo with square outlines and a blurred image background.
Duration: 15m 53s
Are you curious to know how to create a logo of Sparta? Watch this free Adobe Illustrator tutorial of 2017. The author will show you how to draw the Spartan logo based on the golden ratio principles, particularly use of multiple circles and lines. Another advantage of this tutorial is that it gives an opportunity to master the Shape Builder Tool.
Duration: 17m 55s
If you wonder how to design a logo in the folded, letter-based style, this free video tutorial will quickly teach you. Besides the primary design in its full-color range, you’ll create flat and mono versions to use in specific scenarios.
Duration: 7m 22s
This tutorial will help you create a logo design in the retro, tattoo style. The author uses a concrete texture, heart shape, and Carnivalee Freakshow font. What’s notable about this logo design is that it was inspired by Creole and Cajun music called Zydeco.
Duration: 6m 28s
This tutorial goes into details of making a hipster logo for free. You'll learn how to build a sleek layout, add creative elements, choose the right fonts, etc. First, the author creates the logo in a clean version and then adds a little grit to give it a handmade look.
Duration: 16m 22s
The author of this tutorial will teach you how to design an abstract logo using the Shape Builder Tool and circles. In this video, you’ll see how to create a logo template, expand live shape objects, make patterns inside shapes, etc. Check out more animal logo designs.
Duration: 14m 07s
In this tutorial, you will find out how to create a photography logo in Photoshop. This design is all about simplicity and consists of one font and one shape only. You’ll be able to play with the text layer in different ways, from rasterizing to spacing.
Duration: 11m 25s
If you’re just starting out, check out this free tutorial for Adobe Illustrator CC. Here, you’ll learn a lot of useful logo design tips for beginners. The author shares them on the example of a handwritten, vintage logo with a little bit blurry effect.
Duration: 13m 41s
This free logo design tutorial will come in handy for those of you who like the vintage style. Since it is mainly focused on typography, you’ll learn new techniques of using Type tools in Adobe Illustrator.
Duration: 8m 45s
Here’s another free and simple Photoshop tutorial for newbies. It will teach you how to design a transparent logo based on a triangle shape. The author starts with the background basics and then heads over to the core logo elements.
Duration: 12m 48s
Premium Tutorials on How to Create a Logo
Besides step-by-step guides on how to design a single logo, you can take full courses. Experts in logo design will tell you how to carry out research, make smart color and font choices, present your work to clients, and much more. Check out logo design courses that will help you become a pro in your business.
Here’s the biggest logo design course consisting of 109 lectures. The author reveals the process from start to finish, particularly sketching, typography, character placement, coloring, symbol development, work with clients, etc.
Duration: 7h 18m 54s
A lot of tech logos look alike, as designers usually depict the same things, e.g. circuity, dissolving bitmaps, electron particles, etc. The abstract nature of technology makes it difficult to create a logo that would be unique. This course will help you come up with a design that would stand out among cliches. You will learn the main principles of tech logo design, dos and don’ts, trends to avoid, and ways of visualizing your ideas.
Duration: 1h 28m
Would you like to follow examples of companies with the most successful logos like Coca-Cola and Nike? The author of this course reveals components and techniques their designs are based on and how they work. You’ll find out how to come up with interesting ideas, design with simple shapes, choose the right typeface and colors, and enhance your logo with various things. They include beveled edges, textures, shine, transparency, and more.
Duration: 4h 58m
Get a better understanding of the golden ratio in logo design. In this tutorial, you’ll learn when to use this proportion and how to grid a complex logo with its help. The author also shares his techniques to fine-tune your logo and make it look perfect.
This tutorial consists of 8 short video lessons on creating a 3D logo in Photoshop CC. The author explains how to create a shape with text elements, convert it to 3D, apply colors and textures, use lighting, etc. In the last lesson, you’ll learn how to put special finishing touches to your logo design.
Gain insight into the sphere of logo design with this masterclass of 85 lectures. You will explore multiple Illustrator tools and techniques to create impactful and memorable logos. What’s also valuable about the course is advice on how to build an outstanding portfolio of a logo designer and find clients.
Duration: 6h 42m 9s
Take this course to learn how to animate vector logos in Photoshop. The author will help you improve your logo aesthetics in 3D space using materials, textures, and lighting. Then, you’ll watch how to drop your 3D logo onto the Photoshop timeline, create a simple animation for it, and export your final video out of the software.
Duration: 1h 17m
The author of this tutorial takes a scientific approach to the logo design. He analyzes 4 principles of the ARMM model, an acronym for Attention, Response, Meaning, and Memory. Most designers tell us that simple logos are better than complex designs. But in this tutorial, you will discover the cases when complex logos outperform simple ones.
Duration: 45m 3s
This course will guide you through the concepts of logo design. It’s all about theory, not a step-by-step tutorial. There are 35 lectures that cover various topics, from research and competitive analysis to design and presentation. You also learn some interesting facts about the color theory, work with vectors, style guide creation, etc.
Duration: 6h 45m 35s
Here’s a complete course of creating an effective logo in 22 video lessons. The author shares tips on doing logo research, brainstorming ideas, and even presenting the final design to the client. The course also provides the information about the main logo styles, types, and standards. You will be able to create a logo that can be used both online and in print.
Duration: 5h 23m 4s
This course teaches creating sports logos that are bold and dynamic. You will learn everything from sketching with simple strokes, bold lines and negative space to refining, shading, and coloration.
Duration: 1h 44m
Do you have skills in using PowerPoint? Then, this short course is for you. Its author will teach you how to create your logo in PowerPoint. It includes 8 lectures on the concept of layers, minimal logo design, use of different colors and fonts, etc.
Duration: 1h 13m 45s
Need to create a professional wordmark, one of the most popular types of logo? The author of this course will help you acquire expert skills in typography when designing logos. Over 11 lessons, you’ll learn how to draw and customize letterforms, pair personalities with symbols, work with bézier curves and other digital vectors.
Duration: 5h 5m 35s
Want to learn the secrets to creating win-win logo designs? Take this course consisting of 82 lectures. You will analyze the world’s most recognizable logos, explore the latest trends, learn how to land clients and understand them, etc. The author also talks about plagiarism and copyright to help you avoid problems.
Duration: 7h 45m 34s
To design a creative watercolor logo fast, check out this tutorial. Its author will tell you how to make smart font choices, incorporate and mask textures into vector elements, and lay out your logo. The tutorial is meant for both Illustrator and Photoshop users.
Duration: 1h 14m
Sometimes a client wants to recreate his logo from the old business card and gives only a scan, he can’t find the original font. If you face such a challenge one day, the author of this advanced course will tell you what to do.
Duration: 1h 29m
Learn how to design a signature style logo using the brush pen in Illustrator. This course of 15 episodes will help you explore ligatures, identify motifs, and create smooth curves with the pen tool.
Duration: 2h 9m
This course introduces time-tested ways of creating vector-based logo graphics. The author explains how to make the right decisions on your logo style, color, and other branding aspects. Upon completion of the course, you’ll be able to create modular designs, establish visual continuity, iconify complex shapes, add dimension to flat designs, use negative space, etc.
Duration: 5h 6m
This course is like a 3 in 1 bundle that will let you master Illustrator, study the logo design theory, and practice your skills. Over 56 lectures, you’ll learn about creation tools, transformations, palette, typography and how to design a Fortune 500 logo yourself.
Duration: 5h 26m 37s
Instead of using a ready-made font, you can be unique and create custom lettering. That’s especially important if you build a typographic logo. This tutorial will guide you from A to Z, from finding inspiration for this type of logo to adding a shade and texture to your design.
Duration: 1h 31m
These tutorials are quite easy, but a professional logo design takes a bit more than just drawing a shape, typing in a business name, and applying colors. Since the first logo I created, two years have passed. Over that time, I made mistakes and learned lessons, which will probably happen to you too. But don’t give up. Practice makes perfect. With these tutorials, you’ll learn how to design a company logo fast and without compromising the quality of design.
In this multipurpose roundup, you will find both full courses and short tutorials for different skill levels, programs, logo styles, and budget. It fits any needs, so don’t forget to share the post with your friends who are new to the logo design.
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