Articles eCommerce

Designing a Website for eCommerce

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When it comes to setting up an online business, it is essential to make sure your website adheres to three simple rules. It is attractive, simple and quick. If your online store fits this template, you will maximize your chances of making sales. When you are first starting out, it is easy to forget about the details that matter, such as how valuable a smooth experience is for the customer, and allowing them to feel that the process of seeing, and then buying a product is as friction-free as possible.

These days you have plenty of options when it comes to building a web store. These options range from free, limited websites that are functional enough for a basic user, all the way up to large commercial solutions for big business. Whatever your needs there is a package to suit, and where some store builders are better in one area (such as price), that solution may lack in other areas, such as customizability.

To find out which eCommerce site builder is best for you, you need to find out what aspects of web hosting are essential to you. Is price the primary factor for you? Do you need fantastic photo galleries to show off your product? Do you only require a simple one-page site? Or perhaps you need a complicated multi-layered site with all the latest bells and whistles? Once you work out what is important to you, it is time to start looking at which e-commerce builder is right for you.

Many comparison sites are available online, but for simplicity, we will discuss the most popular trio of services to cast your eyes over.


Wix is an extremely popular web store creator that prides itself on being very simple, and very elegant. With little to no website building experience, you can quickly build yourself a web store that looks impressive, and with a bit of time and effort, you can create one that not only looks good but also looks unique to your brand. Wix provides a wide range of templates for you to choose from as a foundation for your store, a back-end that is mobile responsive (which means the site will reformat itself correctly no matter what size screen it is viewed on), and even have their app marketplace, for when you feel like pushing your site to the next level.

Wix pricing also starts at the please price of ‘free,' although this does mean you will have to allow for a Wix logo on your site and forgo the ability to connect your domain, amongst other things. While this is no robust solution, it does give you the ability to check out what Wix has to offer, without paying a penny. If you like it, you can just start paying a premium plan and unlock the abilities a professional business will need.



Volusion aims to simplify the online shop building experience and let you get on with the more important things, like running your business. With free and paid templates to choose from, no transaction fees at all, and 24/7 support via phone or online chat. Volusion is positioning itself as the ‘easy to use’ platform when it comes to setting up an online store.

With an additional 80 apps to bolt onto your website, Volution allows other software developers to create useful solutions for things such as inventory management, shipping, and customer support tools, and much much more. Again, as with the templates, some are free, and some are paid apps.

One drawback with Volusion is that not all of their templates are mobile responsive. This means that when some templates are loaded on phones and tablets, they won’t reformat correctly for each screen. With this in mind, it is a good idea to check out whether Volusion templates that respond to screen sizes, have the look you desire. Luckily, there is a 14-day trial available with Volusion, so if you are hesitating over this particular store builder, why not give it a try for a couple of weeks, first?


With Big Commerce, you get to choose from a vast array of templates for your web store, and with added customizations, the ability to make your shop look unique. What sets Big Commerce apart though, is the ease at which they allow for migration from other platforms, seamlessly over to theirs.

As such, Big Commerce is a great platform to check out if you are unhappy with your current one. Again, a free trial is available, so no need to lay down any cash until you are satisfied that Big Commerce will fulfill your every wish. With a dedicated team to help companies migrate over to them, Big Commerce provides a ‘hands-on’ experience where others may leave you to find your solutions in their FAQs.

With one click installs, many different payment technologies, and cost-saving tools built in, Big Commerce is one to check out, whether you are a startup or an established brand.


In Conclusion

Choosing how to build your web store does depend on a whole host of different facets. For the smaller startups out there, Wix could be a beautifully simple solution. For a more straightforward, basic web store, Volusion may be the perfect fit. For the unhappy established web store looking for a new home, BigCommerce may be the answer to all your questions. Each company is different, but one thing that bonds every one is that you need a fast and reliable front end to your business. Put in a little time and effort, find the right site builder for you, and with any luck, you won’t be moving your site anywhere again for the foreseeable future.

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