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Ecommerce Web Design Trends 2019

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  1. Importance of a Great Web Design in Today’s World
  2. Review of E-commerce Web Design Trends 2019
  3. Conclusion

The Importance of Great Web Design in Today’s World

Web design techniques that blew us away a year ago may not bring out any delight today, and sometimes even irritate users. Requirements for web pages are becoming tougher, so designers do not stop working on the "face" of sites.

The growing popularity of online shopping, especially in the non-food sector, is ensured by the transparent pricing policy and high availability of such service. Have you heard that the global Ecommerce market is going to hit $4.5 trillion by 2021? It is impressive, isn’t it? Coming to your website, the design is the first thing the user catches from the very first seconds. Bad design induces the visitor to close a web page and get back to their search right away, not even getting acquainted with the information displayed. The user does not want to waste time on further surfing of a resource with a dull design.

Ease of navigation and eye-catching design are important components that first attract a user’s attention when browsing a website. The goal is to create a great impression, encouraging your visitor to stay on the page longer and proceed with a purchase. You should clearly understand that your website can be more effective and beneficial. After all, a lot of factors depend on the design. This is exactly what connects your customer to the products or services you offer online.

Nowadays, there are numerous examples of the companies that have become successful with an online storefront only. Some of them started to sell online, and after being popular and successful on the web, they opened a brick-and-mortar store. Anyway, a website is a company’s storefront on the web, and it should be as attractive as possible to get more paying clients and fuel your business growth.

The competitiveness and quality of the business directly depend on the quality of the web design. Our web world is replenished with new sites and webmasters on a daily basis. This phenomenon causes high competition, and site owners to start fighting for the popularity and high performance of their resources. You should remember that the revenue your website earns at the end of the day is all that matters. The principle is simple: as a business owner, you start losing money if your web resource does not meet the expectations of your target audience. The user’s desire to leave your website is getting stronger if the site is not attractive and intuitive.

Today, an increasing number of users feel that a website’s design determines whether to trust your business or not. Therefore, the design is not only an indicator of your company’s attractiveness and the expression of your attitude to potential buyers but also the way to differentiate your company from many similar ones so that customers remember you. Do not even think about an ordinary website with some simple plain design; you need to be focused on the best design for your site.

As a businessman, you should understand the following: to keep your company grows, the value of your business, vision of the website, and industry-specific knowledge are very important.

Web gurus continue to study the latest trends in web design for 2019, practicing new techniques to develop stylish and effective websites for tomorrow. We have compiled our own digest of trends in web design to offer you an idea of what tendencies will be the most popular and promising in 2019.

Review of E-commerce Web Design Trends 2019

Responsive Design

Internet users browse sites on different devices with screens of different sizes. Screen sizes are constantly changing, so it is important that the site is adapted to any of them.

Mobile traffic is a tasty morsel for E-commerce sites. As Internet users prefer using a mobile phone more frequently, interest in responsive design continues to grow. This is all about a website’s ability to adapt its appearance and functionality to any device, from a 21-inch desktop screen to a tiny 4-inch smartphone. With the increasing availability of the wireless Internet, responsive design becomes the main condition for the survival of any web project.

Video Content

When you try to deliver any complex information in a visual format, a static image does not work in most cases. After all, a static UI image only tells you what's in it, not how to use it. Background videos make the design of the site unusual and modern, which increases the involvement of the visitor and leads the project to greater efficiency. Also, videos are a good idea to tell the story of your company. At the same time, there’s no need to scroll down to find the information he/she is interested in.

video content

Material Design

The goal of the material design is to combine the classic principles of good design with the innovation and possibilities of science and modern technology. It includes using animations and depth effects such as lighting and shadows to make analogies between the design and the physical world. The main priority of this approach to the design of interfaces is mobile functionality (touch, swipe), but at the same time, much attention is paid to the peripheral devices (keyboard, mouse) and touchpads.


Microinteractions are one of the most powerful techniques to delight a user and create a welcoming and engaging moment. The user should be focused. Why are microinteractions so efficient? The answer is simple—they appeal to the user’s natural desire for acknowledgment. Here are some of the examples: show system status (it is important for a user to know what’s going on), highlight changes, keep context, visualize input, call to action, etc.


Grid Layouts

This layout, which is based on a grid, is a layout with horizontal and vertical guides that help organize the content and maintain a uniform structure throughout the project. The fundamental task of the grid is not only to maintain aesthetics but also to maintain control over the development process, to make the process flexible for both the designer and the developer. It is like a well-packed backpack that you hand over to the developer so that he can use it with the convenience and understanding of your project vision.

Hamburger Menus

Currently, you can see several instances when hamburger menus are located on the left of the page. They are extremely popular, as it is a convenient way to hide and uncover a menu when necessary. Your user will not focus his attention on the distractions of the home screen, as all the options will be hidden under a recognizable icon with three stripes. A hamburger menu makes a site cleaner and more spacious. A well-designed website with an intuitive menu navigation enriches the aesthetic value and highlights your website from a variety of projects.

Voice Search

The number of people using "talking" services is increasing every day.

If you have a business on the Internet and you still have not optimized the site for voice services, it is worth doing it in the near future. Very soon, most Internet requests will be made with the help of voice services. An important factor to consider when making changes to your site is the user experience. Both technologies and our perception of them are changing. In other words, the goal is to help visitors get a great shopping experience, no matter what device they are using.

voice search

Call to Action Buttons

CTA buttons are designed to guide users to your goal. The whole point of their use is to make the visitor do the desired action for you. There is no specific formula for the success of CTA buttons. In fact, the main secret is the overall harmony that the page creates. If the purpose of the page is to sell a product, in this case, the button should be catchy. Provoke your visitors with CTA buttons like ‘Click here’, ‘Buy now’, ‘Register for preorder’, etc.

Long Scrolling

Many users adore having content that updates and continues to load when the user reaches the bottom of the page. It provides infinite content loading while increasing engagement. Facebook or Twitter feeds are great examples of this type of scrolling. It is a very convenient option for scrolling online stores; however, it can cause irritation for users of news websites. And you can give them the choice to get to the end of the page without infinite scrolling. Still, this trend of web design is a big problem for SEO specialists.

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While you are trying to convey important information to the user, pop-ups can cause users’ irritation and negative attitude. However, with the right approach, they attract attention and increase conversion. The content of the pop-up window should contain a call to action, and the button should be bright and eye-catching. Choose a simple, unique and valuable design.

White Space

Efficient use of free space leads to a cleaner and more professional design. By allowing the elements of your site to "breathe", you make it easier for the visitors to perceive your content. Free space allows you to create a "design flow" and helps to achieve a balance in the design. Do not try to fill all the space on the page. Do not try to put everything on one page. Leave free space between design elements. Remember, a blank area also adds elegance and sophistication to your website.

white space

Hover Effects

Hovers are all sorts of effects like pop-up hints, rotation, zoom, deposition, etc. that are observed when you hover over them with a mouse cursor. A hover effect of a button gives a basic idea of what will happen with a click. This is a useful and functional hover animation that is functional and looks good. The main idea of the hover effect is that it turns ordinary sites into interactive and responsive environments. The user begins to pass the mouse over everything and see what happens. As a result, he spends more time on the site, which gives him the opportunity to see the goods, and possibly subscribe to the newsletter or make a purchase.


Do you agree that the human eye loves motion? Video has always been an effective way to draw users’ attention. Moving pictures, "live" photography or cinematography, light animation—this beautiful effect has many names, but the principle is simple: the movement of the element on a static background. The user will stay 6-8 seconds longer on a page with an animated photo than they will on one with a static picture. The trick of cinematography is that it should look realistic, light, mysterious, and magical. This is the key to the effectiveness of web design and cinematography, a way to influence emotions.


If you have your own website—for personal purposes or business ones—you should definitely follow the trends of web design. Discover the tendencies, techniques, and tools of web design that will take a leading position in 2019. It is up to you whether to follow these trends or not, but every professional in the industry should know about them. Make sure you design with care, paying attention to every detail. It is the key to make your brand recognizable, create your own business, and expand your customer base!

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eCommerce web design trends

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Top Ecommerce Templates 2019

Template NameTheme ProviderTemplate CategoryPrice
Multifly - Multipurpose Online Store Shopify TemplateZEMEZFashion Store Templates$159
Woostroid - Multipurpose WooCommerce ThemeZEMEZLingerie Templates$135
StoreFlex - Responsive Multipurpose OpenCart Template + RTLZEMEZFashion Store Templates$179
Magetique - AMP-Ready Multipurpose Magento 2 ThemeZEMEZLingerie Templates$179
Eveprest - Multipurpose PrestaShop ThemeZEMEZFashion Store Templates$159
imPresta - Multipurpose PrestaShop ThemeZEMEZSpice Shop Templates$160
SuitUP - Multipurpose Online Store Shopify ThemeZEMEZFashion Store Templates$139
KarDone - Auto Parts Shop Shopify ThemeZEMEZAuto Parts Templates$159
Molotok 2 PrestaShop ThemeZEMEZTools & Equipment Templates$139
Styler 2 PrestaShop ThemeZEMEZFashion Store Templates$139

3 Responses

  1. Lots of useful tips, with the web becoming more and more competitive as the days go by its important to be on point and up to date with all seo tricks. Thanks for the article!

  2. im really like your article,and i wanna translate it into Chinese and publish it on my website.I will add your name and the link of your article.Can I have your authorization?

    1. Hi, March!
      We appreciate your feedback. You can publish the translated version with the reference to the original article.

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