From themes to content to marketing, you have probably dabbled in different strategies to promote your blog. For many bloggers, looking for what to say is not the hitch that gets them stuck in blog promotion. It is the process of getting the word out and having people visit your site that makes blog marketing complicated.
There are thousands of marketing tips that professionals have created since blogging became a platform for expression. But with the rise of mobile browsing, what you want to focus on now is finding ways to bring traffic to your blog from mobile devices.
Mobile devices have taken the world by storm, and with it came the demand from consumers to get easy access to websites regardless of the devices they use. If you want to get people to visit your blog and ultimately turn them into readers or subscribers, giving people an amazing mobile experience is critical.
Here are 3 different ways to get mobile traffic to your blog:
This may sound basic but some bloggers fail to realise that a mobile-friendly platform is not the same thing as a mobile-friendly theme. Most blogging platforms automatically switch to the mobile mode when accessed through smartphones and tablets. Yet, some of the themes employed on blogs do not necessarily follow.
There are two ways to make your blog theme adaptable to mobile devices:
- Host a separate mobile-exclusive version for your blog.
- Employ a mobile-responsive theme throughout your site.
If web design and themes sound too tech-savvy for you, you can always hire professionals to do the job. This leaves you more time on your hands to focus on the content of your website.
2. Get Rid of Text Links and Use Buttons Instead.
Remember that mobile devices do not have the point-click navigation that computers have. The screen space in smartphones and tablets is also limited.
Instead of text links that open in a different window, use buttons and menus instead to fluidly route your readers to a separate page. This makes reading your blog a continuous experience wherein readers do not have to deal with freezing screens and crashing apps on their gadgets due to text links.
One way to steer clear of text links is to work your web content in such a way that supports this kind of format. Write content that fluidly fits your mobile design. Seek help from professional blog content writers to ease you through this transition. Outsourcing this leg of the job helps you learn along the way so you become more strategic with drafting your blog content.
3. Do Not Forget Mobile-Friendly Payment and Opt-In Forms.
Payment and opt-in forms are sometimes neglected by business owners in their efforts to bring a mobile-friendly site to readers.
This is a mistake you can’t risk. Every blogger aims to drive more traffic to their page but not everyone understands the underlying reason – to generate profits.
Opt-in forms and payment forms or pages are the doorways to turning readers into consumers that will help you monetize your blog. If these forms only fit large screens and do not adapt to other screen sizes, consumers will have difficulty keying in their details. Frustrated customers will just exit out of your page and ultimately write off your blog.
A highly skilled blogger isn’t just someone with witty write-ups and invaluable insight to share. They also know how to market their page so readers benefit from what they have to offer. These tips to getting mobile traffic to your blog will help you become a better, more successful blogger.