Now that you have built a beautiful website for your online fashion store in, say, Adelaide, you just have to sit back and watch your business grow, right? After all, isn’t the internet marketplace supposed to be the engine that drives contemporary business? With over 3.6 billion people using the internet, you can’t go wrong. If this is your approach to the online business environment, you are fast hurtling towards failure.
The internet marketplace is volatile and if you are not innovative enough, you will never make an impression on your target market. Today, it takes more than a beautiful website to sell and your focus should instead be on search engine optimization (SEO). Search is the # 1 driver of traffic to content websites and if your website is not highly visible on search engines, you are fighting a losing battle. You need an experienced SEO partner at the core of your online marketing campaign if you are to stay ahead of the pack.
Leveraging the Power of SEO
Most small businesses are finding it hard to harness the power of the internet marketplace, probably because they don’t realize the power of SEO. You see, 93% of all internet experiences start with a search engine according to a survey on Search Engine Land. If your website is not ranking highly on search engine results pages (SERPs), you simply don’t exist. Your target audience will never find you and your team will find it hard to realize the marketing campaign goals.
A HubSpot Survey shows that 75% of internet users don’t scroll past the first page of SERPs. If you are not ranking highly for your target keywords, you are not leveraging the power of internet marketing. However fantastic your website design is, you need to invest in search and this is where the input of an established SEO company comes in handy.
How SEO Impacts Online Business Performance
Like any small business or start-up, capital is always an issue and any additional expense must be carefully considered. It is understandable that you are wondering whether hiring an SEO firm is a necessary expense. Before you dismiss the impact these professionals can have on your marketing goals, consider the following factors:
1. SEO Boosts Conversion Rates
Once you have launched your online business, you expect the platform to start converting, but you will be surprised to learn that very few websites do this. This is among the top objectives of building an online presence and if after a few months you realize no customers are buying or only a few have done so, it is time to invest in search engine optimization.
An SEO expert will take time to understand your business, its objectives, goals, and philosophy. They will then go ahead and identify SEO techniques, such as link building, content marketing, and social media marketing among others that will attract relevant traffic to boost conversion rates. By using trending media such as video, they will boost conversion, which is the dream of every online marketer.
2. Comprehensive Approach to SEO
Most small businesses take the easiest route to SEO, which always ends disastrously. For instance, buying links might boost your ranking on SERPs temporarily but when the fall comes, it will be hard and devastating for your online marketing campaign.
When working with an experienced SEO, you will benefit from a holistic SEO approach starting with a technical audit, business evaluation, SEO plan and design, implementation of the SEO plan, evaluation of the SEO campaign, and reporting. This comprehensive approach to search engine optimization gives a boost to your online marketing efforts.
3. Optimal User Experience
The last thing a website visitor expects today is a slow loading website. A poor user experience is the main online business killer, with studies showing that 39% of users will turn away from a slow loading website. A single-second delay in loading leads to 7% reduction in conversions and for this reason, you need to work with the best SEO consultants to boost uptime and avoid other issues that impact negatively on user experience.
Through the initial technical audit and continuous monitoring of your site, the SEO team will ensure all problems are sorted early enough. These experts use the best tools available to measure the user experience on your site and remedy problem areas to guarantee a happy customer. An excellent customer experience will in turn reduce bounce rates, increase conversion rates, build a solid customer base, and build brand trust.
4. Leveraging Trending SEO Techniques
As a business owner, you already have your hands full running the business. You don’t have time to know what new trends in the SEO industry are best for your business. This is where your SEO firm comes in handy because these professionals know the pulse of the industry, including Google algorithm updates. From hot social media networks to analytic tools, your SEO partner will ensure your website benefits from the best techniques in the industry.
SEO audit by TemplateMonster Service Center
Do you need your website be visible to your target audience in search engines and you don't know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations within your website.
5. Custom Approach to SEO
Every business has its own unique needs. For instance, a Mexican cuisine establishment in Adelaide would have different marketing needs from, say, a car dealer in Sydney. There is no one-size-fits-all solution in SEO and by using an established firm in your marketing campaign, you will benefit a lot from tailored SEO solutions. The project starts with an evaluation of your needs in order to build a package that fully suits your SEO needs. This creates a foundation for a more successful SEO campaign.
Working with an experienced SEO firm allows you to leverage a diverse range of SEO techniques including social media marketing, link building, on-page/off-page SEO, local SEO, video marketing, reputation management, responsive web design (RWD), mobile website optimization, AMP, and voice search, among many others. While hiring these experts might seem expensive for your business, you should look at the long-term benefits. You will enjoy a regular flow of relevant traffic, increase conversion rates, reduce bounce rates, boost ranking on SERPs, build your brand’s authority, and boost visibility across various online platforms among other advantages. This is a crucial strategy to revolutionize your online marketing campaign. For this reason, hiring and SEO firm should be a priority for your small business.
P.S. Don't forget to check out our SEO company templates.