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How to Use Typography in Web Design?

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When you are running a business these days, it’s almost imperative to create an online presence. In recent times, more number of people purchases stuff online than ever before. According to the report on e-retail sales index by IMRG Capgemini:

  • Online retail sales increased by 18% year-on-year in December 2013
  • Growth of the online retail market touched 16%

This is continuing in 2014 as well. According to Forrester Research, as much as $248.7 billion is expected to be spent for online shopping in the US during the year.This trend is expected to rise going forward as well. Hence, it’s also imperative for the businesses to have a website. If designed properly, this website can turn out to be one of the best places for you to sell your products and services.

Designing a website isn’t an easy task. It becomes even more difficult when you are planning to use the platform for online marketing. In the very first place, you need to attract the customers to your website. And you need to keep them glued to it as well. Only then you can expect them to make purchases from your site.

You will have to take a number of things into account while designing a website. These include, among others:

  • The appearance of the website
  • Usability and navigation
  • Quality of content shared

And in recent times, there has been an increasing stress on the typography of websites. The fonts that are used on the sites are also of utmost importance. New trends in typography emerge. And they help to make the customer attracted to the website even more and purchase from there.
[related_posts] So, when you are planning to design your website, you have to focus on fonts too. The typography is sure to play a major role in helping your website communicate in a better way to the customers.

Here are a few tips to help you choose the perfect fonts for your website.

What are You Writing About?

Well, this needs to be the first question that you should ask before choosing the fonts. Is the topic somber? Or, is it a casual one? The selection of the font is going to depend on it significantly. And the most important thing is - who are you writing for? The choice of the fonts depend a lot on who your target audience is. For example, you can choose fonts, such as Comic Sans MS for a website planned primarily for the children. While fonts, such as Avenir, Futura, Roboto, and others go perfectly with business websites.

Best Font for Website Content - Web Fonts

Let me share a story with you: I knew a designer who would never use fonts that have been used by a few other websites. “These fonts have already been used. Why should I use them again when there are so many fonts available online”, he would say. So, what he would do is choose some of the most uncommon fonts on the web.

This, no doubt, had a positive aspect. The websites looked unique at times. But in many cases, the fonts that he used were not perfectly matched for the subject or the audience. So, the impact was primarily negative. Remember, most of the overused fonts have been utilized time and again, only because they have a positive impact on the web audience. So, utilize them properly to have the best results.

Use Fonts that are Readable

When you are using the web fonts, the primary objective needs to be constant. You have to make the content readable for your website visitors. So, decide what kind of font you need. The Sans Serif fonts are usually plain and simple, which can be the perfect choice for any website. But, if you are looking for a bit of creative touch, you can find fonts of that type as well. They can act as ornaments to your web page. But make sure they don’t hamper the viewing experience even a bit.

WhatFont Styles are You Using?

You can vary the same font in different parts of your write up. For example, the normal font needs to be used in most of the places of the content. But for the headlines and subheads, change it. Maybe you can use a bolder font for these.

But why don’t you vary it at other places?

It’s really one of the best ways to add variety to your webpage. You can use different fonts in separate places of your web page. Well, it’s not appearing professional enough? Change it then. Use the same font throughout. But still you can add some variety. Change the size of the fonts at different places. You can use the larger size of the same font in the headline, or can even vary the typography a bit to get the best results.

Content still is the king in the world of websites. But without the right choice for typography, even a good content might fail miserably. Hence, it is extremely important to choose the right fonts for your website. And using these fonts prudently can even make your website more effective.

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