Are you hesitating about creating an Instagram page for your business? This certainly sounds like a great idea, but is it worth it? Perhaps your hesitation was caused by the information you found on the Internet where “social media marketing experts” claimed that Instagram was not a good platform for doing business.
Is that really so? Is Instagram capable of connecting your business with your target audience in an effective way? Or is it just a site for youngsters and their selfies?
If you have an Instagram account, you have probably seen a lot of business-related posts, which is a good sign that Instagram’s power to generate deals is quite strong.
However, to answer the main question, we are going to reveal some cool data.
Here’s what the Internet has to say about the real performance of Instagram.
- There are more than 800 million Instagram users. That’s a vast pool of potential customers. Agreed?
- About 7 out of 10 hashtags used on Instagram are branded. This means that a lot of marketing campaigns use hashtags to reach their target audience.
- More than 70 percent of U.S.-based businesses have Instagram profiles, and the number is growing every day.
- 80 percent of monthly active Instagram users follow at least one brand page. It means that Internet shoppers see the platform as an appropriate source of deals and news from brands.
So far, Instagram is looking pretty good. However, while these facts are certainly impressive, they may not explain all claims against Instagram. For example, some suggest that a business can generate revenue only if it has an enormous base of followers. Well, the best explanation is very simple: it’s a myth!
Why would the vast majority of U.S. businesses even decide to go through all the trouble creating an Instagram page if they knew they were not going to generate profits? Just for fun?
Unfortunately, myths like this one are all over the Internet. That’s why they may be the main reason why you still have not decided to start investing some of your effort in Instagram. Revealing the truth and busting the myth would be an easy task, though.
That’s where the infographic 10 Myths About Instagram for Business comes in. It was created by designers from Proessaywriting who wanted to share the truth about opportunities of which you can take advantage.
It will give you that last inch of motivation you need to begin doing great things on this amazing social media network.