What is the LSI SEO Strategy? Why do You Need it Now?

When someone says “LSI” on a random work conversation, even the best marketers do a double take. LSI or Latent Semantic Indexing is not a secret. It is a part of SEO. It plays a critical role in Google rankings. When you take a closer look at search engines, the whole purpose of LSI becomes much clearer.

According to the best SEO Company Toronto, to know why LSI is so important, you must first learn how the most popular search engine works. Google is the leading search engine of 2017. It uses a whole array of complex, evolving algorithms to understand the following:

• What the content is trying to convey
• What the user wants to know

Google is releasing one update after another to smoothen out the kinks between demand and supply. In simpler words, Google intends to bridge the gap between what users are looking for and meaningful content that can serve their purpose.

What is LSI?

Have you ever noticed the bottom of any SERP? The slew of added terms in blue that appear at the bottom of the page is the latest semantic indexing. These terms are associable with your search terms that can potentially give you alternative search options.

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What is the benefit of an LSI-driven research?

Search engines are always looking for relevant and contextual content for each query. Millions of websites and feeding content daily. This makes it almost impossible for users to find you while bypassing the big fish and all your contenders. The users need some form of added impetus to reach your site for their coveted information or products. Adding LSI to your website content is thus beneficial for your SEO. Search engines can find more contextual keyword variations on your site about the search terms.

How to find the right LSI keywords?

If you are thinking about including LSI in your content, you must first understand how to find it. There are five different ways you can find contextual LSI and add it to your content to make it more SEO friendly.

• Google search

As simple as a Google search can give you a flurry of search terms that you can use as LSI. For example – use Google search to look for "matrix." Now, this can mean either the movie, the hair product range, mathematical problems or gel matrix used in pharmaceuticals.

There are tons of pages this single keyword can take you. This is why we need LSI to add more content. When you use "matrix" as your search term, your LSI automatically prompts you with further search term suggestions including matrix mathematics, Matrix movie, Matrix shampoo, matrix meaning, matrix series and so on.

If you are looking for the film, there are three important suggestions you can use from this LSI list. This also tells you what Google already associates with your target keyword. This method is not only 100% free, but it is also effortless to convince search engines to follow their suggested keyword range.

• Use Google Keyword Planner via Google AdWords

If you have a business, you must already be using Google AdWords. You can also use the Keyword Planner Tool to check out your keyword options.

Use “matrix” as an example and see what Keyword Planner has to tell you. Next click on “Get Ideas” to get further ideas on keywords. You can also get a summary of how competitive these keywords are and how beneficial they can be for your website SEO.

• Use the SERP’s Keyword Research Database, Tool

You can use the Keyword Research Database Tool from SERPs. It is a freebie, and it is very similar to Google Keyword Planner. You can check out the keyword metrics including the volume of related searches and CPC on the spot.

• Use LSI keyword generator

The LSI Keyword Generator is another freebie for all Google patrons. This can help you identify and use all LSI keywords in your niche. You need to only add your search term or keyword to the search bar. It generates a list of related keywords that will increase your site's chances at better SEO.

• Ubersuggest is there too

Ubersuggest is another free tool you must try if you have already tried the other 4. This one can help you identify all potential keywords with exact search volume, CPC, keyword difficulty, and results.

Which LSI keywords are best for your site?

After using these tools, you will possibly end up with 20 different keywords with a myriad of meanings. It is crucial to weed the irrelevant ones out and use the others that have context. You should always focus on the three different types of intent:

1. Informational intent: you can use keywords that include terms like "meaning," "definition" and "about." About "matrix" as your search term, you had already found "matrix meaning" as a relevant LSI. It holds value even when you are talking about the 1999 Hollywood blockbuster.
2. Navigational intent: this is relevant to a more accurate query. People may want to know how many awards the movie has won or who has directed to a movie or who has the male lead. You should direct your content with the LSI towards these audiences.
3. Transactional intent: you may have an online store where people can buy a Blu-ray DVD of the film with the director’s cut. You need to include that in your content along with relevant LSI.

Always remember, Google has become more intelligent than that black hat days. Only use the LSI that add context to your content. Do not add valueless keyword variants that divert people from the main topic. Always give your piece a read after you have written it. If an inclusion does not sound seamless, remove it!

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