Got A Blog?
Took your time looking through best WordPress themes, chose the perfect template, registered that one domain name everyone will love, and feel buzzing with ideas?
This article is about how you can master content marketing and see YOUR OWN media posts adored and shared on Twitter and Facebook (or Instagram, Pinterest, you decide). If you have a business page that needs a new audience, make sure you read this too. Dealing with cross-promotion, let’s first get clear what it is not.
When in Rome...Add A Different Caption
There is always that temptation to share one piece of content multiple times across different social media platforms without altering it. That is cross-posting, and it won’t get you very far.
In turn, cross-promotion doesn’t mean that you can share an article on one social network only. It means that you will tailor the same message differently when addressing Twitter followers and, say, Facebook users.
The Facebook audience is all about smart headlines and entertaining, emotional stories.
From a Twitter account, we get a portion of humor, news, latest trends in science and culture, life hacks and how-tos.
On Instagram, you will see loads of incredible images.
LinkedIn is for professionals; people will expect content that serves their career aspirations.
Pinterest and Slideshare are for craft lovers, infographic gurus, and visual learners.
Now take your blog post and make some magic with it!
Give it a compelling heading and fun hashtags to impress your Facebook fans, add an fancy picture for Instagram, make slides of it and upload to Slideshare, or create a themed Pinterest board out of it.
And remember to add a clear call to action! Encourage people to check out your other posts on other platforms, like your page and stay in touch.
That’s what cross-promotion campaigns are for - you boost your follower count by addressing social media users in their preferred “language.” But not only that.
Social Media Marketing Tips
First, make sure that your readers won’t spend more than one second looking for social media buttons under your blog post. These should catch the eye (for ideas, dive in here).
Use Third Party Connections
You know the brightest stars in your niche. By featuring their comment together with a link to their Facebook profile or website in your post, you can successfully expand readership in no time. You can get influencers to share their point of view if you offer them a fascinating topic that matters to THEIR readers and adds value to THEIR brand.
Joint promotion efforts with other new bloggers are a great solution too. You could team up with other small business owners in your industry and create a free resource that will educate readers about your sphere of interests. Your future followers will appreciate the free professional advice, and you will establish yourselves as field experts and attract new people.
Cultivate Community Spirit
For a long time, email marketing and subscriptions were used for cultivating a loyal audience. While you definitely can continue to utilize this tool, Facebook offers better opportunities to create a community and promote your content.
Your Facebook page is the place where you will be careful to interact with your audience, gather their feedback, and answer questions. It is essential that your readers communicate with one another in comments, you should encourage that.
If you are going to act as a social media manager yourself, pay particular attention to how quickly you respond to messages and whether the tone of your responses is consistent with your brand values. Authenticity rules!
The easiest way to engage your facebook followers is asking them something. That sounds obvious, and rightly so! End your facebook posts with a question and enjoy the discussion in the comments!
Want To Go Viral?
Are there any hacks to make your posts go viral? Look at your Facebook news feed. Do you know why some articles get reposted thousands of times while other pieces of content are scrolled over into oblivion?
According to researchers, people prefer to share posts that:
Amuse. Curiosity and humor will catch readers with you. So make sure to add interesting flavor (or a funny image) to even most serious texts.
Offer discounts and samples. No surprises. If you are determined to reach new audience fast, consider offering discounts or start a contest for a good prize.
Warn and teach. Warnings attract more attention, but you don’t want to become too negative. Balance them with expert educational content and smart infographics.
Visualize. Period. Texts with images get shared at least twice more, and infographics increase reader response exponentially. By posting a video, you can target the people who would have never read your message (if you want to attract young followers, especially teenagers, consider making stream videos and posting them on Youtube). You can indulge your eyes and learn more about infographics here.
Inspire. Even if your general message is about nothing but business, you can still become a role model for your readers. Share with them your story of successes (and some failures too) and talk about how they can strive for more in their careers and personal lives. If you are a blogger, your brand is your primary weapon. The best way to promote it is to be authentic and respectful of your reader community.
Use numbers. Lists and numbers can just do wonders with the response you get from people. “10” item lists get shared four times more often (no idea why this is the case, try for yourself!).
Capture Attention. I mentioned headlines earlier, and they need special attention. Look here for expert advice on catchy titles.
Remember also that headlines and captions should:
- reflect the tastes of your target audience;
- be consistent with the nature of your content;
- look organic to the platform on which you are sharing them.