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This article is about how you can master content marketing and see YOUR OWN media posts adored and shared on Twitter and Facebook (or Instagram, Pinterest, you decide). If you have a business page that needs a new audience, make sure you read this too. Dealing with cross-promotion, let’s first get clear what it is not.
There is always that temptation to share one piece of content multiple times across different social media platforms without altering it. That is cross-posting, and it won’t get you very far.
In turn, cross-promotion doesn’t mean that you can share an article on one social network only. It means that you will tailor the same message differently when addressing Twitter followers and, say, Facebook users.
Remember to add a clear call to action! It is very important - lots of blog owners miss that point. If you won't clearly ask a user to do something - he won't! Encourage people to check out the other posts on your blog, like your page and stay in touch. And don't think that declaring it is compulsive. Just don't put the calls to action after every paragraph (overdoing is also bad) and it will be OK.
The trends are rapidly changing and the way you interact with users should also change every few months. However, there are a few tips that will work as long as social media exist. Carefully go through them and do your best to apply them into your social media marketing strategy.
Users share your posts to their social media when they feel of satisfaction and approval but those feelings are fleeting. Make sure that your readers won’t spend more than one second looking for social media buttons under your blog post. Every social media has a recognizable logo, so use them for the buttons, make them big and bright. These should catch the eye (for ideas, dive in here). If you don't make the sharing options perfectly visible - the users most likely go away without seeking for it. I'm most than sure that you don't want that.
I guess you know the brightest stars in your niche. Ask them to give you a comment about some topi and then use it for a post. It won't be too hard if you offer them a fascinating topic that matters to THEIR readers and adds value to THEIR brand. By featuring their comment together with a link to their Facebook profile or website in your post, you can successfully expand readership in no time. The influencer will share that post to his social media, his followers will read your article and some of them will be interested enough to subscribe for your posts or your page in social media. The most simple way to get a few comments on some topic is to sign in for HARO and create a query there. That service is completely free and help bloggers and authors to get authoritative opinions and expand each other's audience.
Besides that, joint promotion efforts with other new bloggers are a great solution too. You could team up with other small business owners in your industry and create a free resource that will educate readers about your sphere of interests. Your future followers will appreciate the free professional advice, and you will establish yourselves as field experts and attract new people.
For a long time, email marketing and subscriptions were used for cultivating a loyal audience. While you definitely can continue to utilize this tool, Facebook offers better opportunities to create a community and promote your content.
Your Facebook page is the place where you will be careful to interact with your audience, gather their feedback, and answer questions. It is essential that your readers communicate with one another in comments, you should encourage that. When people experience interest and fun on your page - they will be more likely to come back for more. Try to write posts that make people discuss them. For example, use freshest and the most relevant news - people like to talk about popular topics.
N.B. If you are going to act as a social media manager yourself, pay particular attention to how quickly you respond to messages and whether the tone of your responses is consistent with your brand values. Authenticity rules!
The easiest way to engage your facebook followers is by asking them something. That sounds obvious, and that really is! End your facebook posts with a question and enjoy the discussion in the comments! You can also make the quizzes or survey posts - engagement with them will affect the rating of the post and the page. Besides that, you should always know what does your audience wants and what problems it has. Questions will help you to understand your readers and thus stay with them on the same tune.
Are there any hacks to make your posts go viral? Look at your Facebook news feed. Do you know why some articles get reposted thousands of times while other pieces of content are scrolled over into oblivion?
According to researchers, people prefer to share posts that:
Remember also that headlines and captions should:
Social media could be amazing tools. If used right they can sufficiently expand your audience and constantly grow the traffic to your blog. I hope that after reading this article you won't ignore countless possibilities that are granted to you by social media and start a strong marketing campaign. Good luck with becoming a social media star!
How To Make Your Blog Readers Return For More