So, you have finally decided to launch your business website. All the demanding work that you put into the development of the website is making you even more eager to display it on a global platform. However, before you launch your website, there are quite a few SEO considerations that you have to consider.
Below I am going to display an SEO checklist that you should implement before you make your website live.
UX, Crawling, and Accessibility of the Website
All the web pages and content of your website should be easily accessible to the different search engines. You need to scan your pages to ensure that the crawlers will be able to index the website. Make use of Google Search Console for implementing this. All the content that has been published on the website should appear consistently on the different devices that users use for browsing.
The design of the website must be so that the users can navigate it comfortably. Also, the load speeds of the website must be fast enough so that a user can quickly go through it and get to the piece of information that he was looking for.
Implement Schema, Rich Snippets and Open Graphs
Once you are done with the on-page optimization, then you need to implement the broader elements of optimization; which include schema and rich snippets. The schema is considered vital for making a website rank semantically on Google. Also, the schema has a role to play in displaying the rich snippets in the SERPs. You need to tag your website correctly along with including an image sitemap that will enable you to see the images in search results that you did not get for your domain.
A Keyword Should Be Assigned To Every URL on the Website
Keyword research is an essential aspect of building a website. You need to create a list of all those keywords that will generate more traffic on your website and keep your competitors at bay. All these keywords need to be mapped to the web pages and the URLs of your website.
Meta descriptions and page titles need to include all the relevant keywords that are mapped to the different web pages. Both these prove pivotal for the on-page optimization of a website and have a significant impact on the ranking of your website.
Setup Tracking and Other Important Services
There are a few critical services you need to set up on your website. Some of these services include web analytics, retargeting, uptime tracking, setting up brand alerts, etc. You will be able to find free tools from Google that will enable you to track your website. Regularly analyzing your website will allow you to identify the different competitive opportunities and become aware of the missteps that you need to avoid. This will allow you to negate the possibility of any wrong step that would prove to be detrimental to your website. Set up the social as well as web profiles of your website before launching it. This is necessary if you want to link it to them from the footer or the website for growing your following.
Link Acquisition is Crucial
Link acquisition is a part of the traffic growth plans of a website. To achieve a higher ranking, you will require quite a few social media references and digital relationships. Also, keep in mind the influencer outreach and PR coverage that will create a sense of buzz about the various products and services that you are offering. So, whenever you launch your website, focus on the strategies that you are going to adopt for getting links from the various sources.
Keep a Close Watch On Your Competitor Link Profiles
In today’s time, when there is fierce competition among the different competitors it becomes quite vital to have a close eye on your competitors. You need to track the various sources from where your competitors are getting their links. This will enable you to know about the authoritative backlinks that your competitors are targeting. By doing this, you will be able to analyze their strategy and know exactly what they are doing to anchor links on their pages. This will enable you to get an insight of the sources that can be targeted by you for getting similar links.
Do Not Include Duplicate Content
Duplicate content has a negative impact on the SEO of your website. It will dilute the value of the content on the other URLs. There are quite a few tools out there that will help you in fixing the duplicate content that you would have published on your website. Google also penalizes a website which displays duplicate content. Users want to read content which is new and adds value to them. They would not want to spend time on a website which is just displaying the same set of information that has been published earlier on some other website.
Optimize Your Website’s Speed
One of the crucial factors that have an impact on the UX of a website is its load speed. Search engines also highly rate the websites which provide a good user experience. A slow loading website not only disrupts the whole navigating experience but also increases its bounce rate. No user has the patience to stay on a website that takes time in loading. Instead, they start looking out for other better and faster options.
Website Should Be Mobile Responsive
A significant part of the web traffic nowadays comes from the different mobile devices. A website which is not responsive according to the different screen sizes will have an impact on its usability. This is quite vital as far as local searches are concerned. With the advent of mobile applications, people are now preferring their smartphones rather than using the desktop version of a website. All the business owners are aware of the importance of having a mobile responsive design.
Take Assistance of an SEO Audit Tool
SEO audit is a time consuming and a complicated process. However, to perform this process, you can use different SEO auditing tools. These tools will speed up the entire process, find different errors and offer solutions to you. By this, you will be able to spend time on devising the whole strategy instead of wasting your time removing the broken links.
All the points which are highlighted in this post, are among the important ones and all these need to be checked off before you launch your website. If you get all these points covered, then you are making your website stand out from your competitors and getting an edge over them.
Apart from the points that have been mentioned in this post, there might be a few other ones that should have been a part of the SEO checklist. Do you know some? Please leave your comments and recommendations about the article in the comments section below.
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