Marketer's Delight: Social Networks Cheat Sheet

May 08, 2013

Social Networking sites are one of the most used resources on the net. Billions of users worldwide are using them to communicate, share their knowledge or to sell stuff online. Obviously there are lots of factors that influence user's behavior online, we are not going to talk about it today, we are here to share some cheat sheets that will help marketers all over the world spread the word about their products or services.

First of all we'd like to start from the visual side of the social media profiles. Since there are several hundreds of social networks, we'd like to focus on most popular and most appreciated networks. The images below can be used to create the cover image that will have a correct size.


Facebook gives lots of opportunities for promotion but you need to keep an eye on relevant size of images, cause they will be either too big or too small:

  • Highlighted image on a timeline - 843 x 403 px;
  • Timeline Photos in your status - 403 x 403 pixels square;
  • Facebook Ads - 100 x 72px (other sizes will be resized).


If you're into micro blogging Twitter is exactly what you need, but don't forget to wrap your profile with a beautiful cover.


LinkedIn is a social networking website for people in professional occupations. Make sure your profile image represents professionalism but not "what a great time you had on beer fest".

  • Logo images should be 100 x 60 px;
  • Header image is 646 x 220 px.


Google+ is a multilingual social networking. Which is owned by Google and was launched in 2011,The site has about 500 Million users.Google describes Google+ as a “social layer” which does not consist a single site, but rather an overarching “layer” which covers many of its online properties.


Orkut is an online community designed to help people connect, build relationships and create engaging communities around common interests. Since its inception in 2004, orkut has seen incredible growth around the world; we often hear users tell us how much orkut has come to mean in their lives (and if you are one of them, we encourage you to share your own story). With more than 37 million total members Orkut has nearly 1.3 million daily visitors.


For optimal resolution and look of your profile it's recommended to upload images not less than 2560 X 1440 px and it will be optimized to fit your profile. Safe Area (always visible): 1546 X 423 px, centered on the image. Flexible Area (may be visible): 507 px to the left and 507 px to the right of the safe area. To find more about Ad placement on YouTube refer to the info section.

Top 10 social media management tools

Social media is a valuable source of free traffic all you need is to use wisely some tools to bring some of those people to your website. Here is a roundup of 10 awesome tools that social media gurus are using to manage multiple accounts. Check them out.

Interesting Stats About Social Media to Know

Having an access to such a great amount of social networks it becomes pretty hard to track the facts and figure floating around. To let you know what goes around here are 101 interesting fact about social media sites. Use this info wisely to build your content strategy around those networks.

The Daily Social Media Workouts

Following slideshow will tell how the least activity of yours can help you reach significant result of online promotion.

How to become internet famous for $68

This article thundered all around the web somewhere three weeks ago. The principle how they did it was dead simple. Using some software and $68 Santiago Swallow became famous personality even though he's a fictional character.


And at the end we'd like to share and infographic dedicated to viral marketing. 7 tips to turn upside down your approach to social media sharing.

The Viral Marketing Cheat Sheet
Source: The Viral Marketing Cheat Sheet Infographic

Image Sources:
Social networking by Shutterstock
Tablet with graphby Shutterstock
Touchscreenby Shutterstock

SPEAK UP! Now it's your turn! Give us a hit with your comments.

Alex Bulat
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2013-05-13 09:05:00

This information was very helpful as well as the other. Congratulations once again! I'm your fan! go on with these posts, because its line is is awesome. Thanks for everything

2013-05-08 23:03:00

Ohh, that's why I am not able to set up my cover on facebook. May be my cover pic is small then shared size. Well, thanks for beneficial sharing.

2013-05-09 01:41:00

You're welcome :)

2013-05-08 18:36:00

I think the FB 160x160 should be 180x180 with a 10 pixel trap line around it. My wife needed the dimensions so I forwards her the link. FB said the image had to be 180, but it cut off the edges by 10 all the way around.

2013-05-09 03:08:00

Thanks for noticing, changed to 180.

2013-05-08 09:08:00

We all forget at least one of these dimensions from time to time so this handy to print out or keep in the office so thank you!

2013-05-09 01:51:00

Yeah, you're right! Not a single image on a screen (no matter how high the resolution is, or how many dimensions it comprizes) will replace a "good old paper". Paper has a soul, we must not forget about it. Thank you for your feedback, Nick.

Last Updated : Dec 13, 2019

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