- Oh, come on, and how am I supposed to choose the font?
- Why is it important to know what’s on trend right now?
- Top typography design trends in 2019
- A handful of inspiration
- A quick wrap-up
Beautifully written text is an object of art almost from the moment of the alphabet invention. In the Middle Ages the number of people who could read and write was very limited, so the process of handwriting was a kind of sacred ritual. Even in the 15th century, when the printing was invented in Europe, a beautiful text was still in need. And of course, its importance didn’t fade by now. I mean, you see it everywhere and the type of the font can tell you a lot about the essence of the text even before you start reading it. The font is one of the most illustrative parts of any design and their affection on viewer can’t be underestimated.
There even are scientists, who study the psychology of typography. Every day you see hundreds of modern websites, Instagram or Facebook posts, personal or corporate blogs, online magazines, etc. and don't even realize what work stands behind every letter. If chosen wisely, the lettering can improve the readability, increase the number of clicks and even drive more conversions to your website. So every time you choose a Times New Roman font for your homepage design, stop right there and think about it once more. Are you sure it is the best choice?
Oh, come on, and how am I supposed to choose the font?
Keep calm, it is not a rocket science. Most of the researches are done long before you. Different style and size make the viewer resonate with a different emotion. Think about the mood you want the user to read the text? Should he feel comfortable? Or adventurous? Or maybe you want him to realise how creative you are? When you define the emotions you want to call to - all the rest is easy. Take a look at this infographics - it will help you to make a decision.
The next question will be - where do I get those fonts you are talking about, author? Oh, my delicious friend, there is a bunch of ways to collect a few fonts and some of them are even free:
- Buy the one you like from the marketplace. TemplateMonster has a wide selection of professionally drawn fonts
- Download some free fonts, that are available on the internet. For example, 1001 Free Fonts website has a big bunch of them
- Use Google Fonts. This website provides you with the code to embed the specific font right to your WordPress dashboard
- Try to draw your own one. Not the fastest variant, but in the end, you will get the font that fits your taste and needs perfectly
- Find a designer to create a custom font for you. If you are not really confident about drawing, a professional will come to the rescue
As you can see, there are tonnes of useful resources where you can find the dream font. However, there are still some pitfalls. Thus your taste is the determining factor of the final design, you also should pay attention to the trends. Nobody wants his banner or website look out of fashion, so check what is on top before making the final decision.
Why is it important to know what’s on trend right now?
Here's a funny story that will explain everything to you. Do you remember the ‘Avatar’ movie? Blue natives on the Pandora planet, brave marine, flying lizards and between-body consciousness shifting? And for the logo of that film, that cost $237 million, 20th Century Fox company used a ‘Papyrus’ font. Yeah, the one every Microsoft Word user has on his computer.
Fans and haters were furious. The meme went so viral, that a brilliant skit from an episode of Saturday Night Live appeared:
The moral is - you have to learn on the mistakes of other people. It’s time to forget about the hackneyed Arial, Comic Sans and Papyrus typefaces (especially the last one). Be trendy, it is in your best interest.
Top typography design trends in 2019
Thanks to the OpenType 1.8 release, new opportunities have appeared. Imagine that a single font can be viewed in multiple ways. Well, with the Variable one, everything is possible. It allows you to adjust the letter size, according to your needs. Customize the width axis or the weight axis, shorten the descenders. In addition, it prevents the file size from increasing. So consider using them if you want to try out their real flexibility. You can get it here.
Handwritten typefaces allow you to create truly stylish layouts. It is no surprise that trendy calligraphy will be the icing on the cake for Instagram posts, websites, personal blog or even printed material. By using hand-drawn elements you can evoke different feelings. For example, for a beauty blog, you can use tender and curly lettering. It will create a warm and welcoming atmosphere. The one you see on the picture below is Zelda font from TemplateMonster.
The watercolour design is a rather creative tool for those who want to stand out from the crowd. Beautiful typography, like this one, invokes comfortable and friendly feelings and increases the trustworthiness. It is a great option for creating Instagram posts, a logo or a website design. Moreover, watercolour calligraphy would be a perfect fit for greetings cards. Add a personal touch to your layouts by using this trendy feature. Just look how beautiful Watercolor Alphabet by Angiemakes is.
Bold and Eye-catching
Bold lettering is a great option to underline the necessary text elements. If you want to transmit a clear and powerful message, make it bigger. The big and bold text is a great example of an attention-grabbing element. But remember that balance is a must. It is essential to leave sufficient blank space near such oversize content blocks. Here is how Friends design agency used this trick for their homepage:
Custom typography provides you with incredible flexibility. Certainly, creating one requires time and money. But the result is worth it. By using a custom type you can underline the personality of your brand. If you want to highlight specific features of your business or niche, you can incorporate all these ideas in the typeface. Show your individuality through the font, for example, Old Story typeface.
The following trend has remained relevant over the past few years. A geometric inscription is a great option not only for websites and Instagram posts. It would also be a fit for album covers and movie posters. The geometric shapes of the letters remind us of both the runic alphabets and futuristic designs at the same time. So if you want to add some intrigue to your layout, use the font like The High Tide.
Two-in-One Mixed Fonts
Using a single font for your website is normal. It is a choice of those who love minimalist layouts. But if you are a creative person, the following approach may sound boring to you, so we suggest you break the rules and mix different fonts. The combination of several typefaces is a powerful eye-catching tool. The following trend lets you create a stunning visual representation of your brand, like the Sansterdam font group.
Text Over Images
The text over image concept may sound pretty simple. You choose the photo and then overlay your text on it. Sure, you can just use a black background and put a white slogan on it, that’s classic. But combining the photo and text can increase the effectiveness of your message. The type over image allows you to create contrasting designs. Just make sure that you pick the right color scheme for your printing. For example, use dark nature photos, as we used for Arbour font.
Image Over Text
The image over text is popular among graphic designers, photographers and web design companies. This visual effect is created by adding a double exposure. A novel approach like this allows you to showcase an image right in your text. Using the image over text trend can make your content memorable. It will be one of those fonts that play an important role in the overall project perception.
A handful of inspiration
There are situations when you just can't decide what is best for you. You just sit and try to figure out what do you want to show to the viewer and can't start the work. And all the tips and pieces of advice I gave you previously can't help, because you just have no inspiration. The simplest and the most pleasurable way to overcome such kind of procrastination is to take a look at some inspiring examples. So, here are the freshest, trendiest and the most popular fonts from the TemplateMonster marketplace.
|Quasimodo Font||NREY||Custom Fonts||$17|
|Two Heraldic Font||Gleb Guralnyk||Vintage Fonts||$17|
|CUFEL Creative Font||Fontsphere||Creative Fonts||$10|
|Incognito Font Pack||ZaremBladeford||Creative Fonts||$17|
|Scarletto Signature Duo Font||Bloomxxvi||Handwritten Fonts||$17|
|Phoenix Typeface Font||Gleb Guralnyk||Custom Fonts||$17|
|Big City Light Font||Gleb Guralnyk||3D Fonts||$17|
|Mosaic Pool Typeface Font||Gleb Guralnyk||Creative Fonts||$17|
|Harmonial Font Family||RCgraphics||Sans Serif Fonts||$21|
|Marine Fairytale Typeface Font||Gleb Guralnyk||Custom Fonts||$17|
|Basicaline Font Family||RCgraphics||Sans Serif Fonts||$23|
|VOGUER Sans Font||NREY||Sans Serif Fonts||$17|
|Rust Font||NREY||Bold Fonts||$17|
|ULTRAVOG Font||NREY||Sans Serif Fonts||$17|
A quick wrap-up
You always have a choice between the timeless classic and modern features. You can follow the popular proven methods or become a trendsetter, it’s up to you. Everything depends on your taste and business goals. Which typography trends do you think will stay relevant in 2018? You are welcome to share your opinion in the comment section below. By the way, there is a pack of beautiful font solutions on our website, so you can take a look at them and choose the one that suits your needs.