Watercolor is stereotypically considered to be a “girly” technique only viable for elementary schools and amateurs. But in fact, according to the CreativeMarket statistics, it is also the most popular design trend of 2020 (and the most profitable one for graphic designers). And what can be manlier than hunting down a mammoth (in other words, earning lots of money)?
So, I’ve decided to discard prejudice and have a closer look at the possibilities of this technique. Imagine my surprise when I learned that watercolor textures form a perfect fusion with my favorite vintage style adding a modern, extravagant vibe to it!
I’ve put together the best free, yet professional resources for graphic designers curious about this trend. I hope that this collection will help you take another look at watercolor design.
Each part features professionally crafted freebies that can be instantly downloaded and added to your toolbox. The last part is dedicated to fonts: we have picked the ones that will look perfect in combination with watercolor textures.
Illustrations are a great tool for supplying your textual content with visuals so it’s both easier to understand and is more wholesome. Some may use them for purely aesthetic purposes but there’s no arguing about the fact that visual content is simpler to digest. A well-implemented illustration both complements your website’s design and serves as a visual background for your content.
So, today we have prepared 20 of the newest, best-looking watercolor illustrations to help you spice up your design a little bit. All of them have been hand-painted by professional designers, so you are sure to find some gorgeous eye candy in there.
This is a package containing a humongous count of beautiful imagery of alstroemeria flowers. A total of 74 files, to be exact, including 15 .PNGs and 59 .JPGs. You’ll find frames, borders, patterns as well as isolated elements to brighten up your backgrounds and textures with amazing hand-drawn elements that you can fully customize.
Ginkgo Biloba is a collection of 165 leafy images and patterns of floral foliage and is perfect for DIY, wedding invitations, greeting cards, creative blogs, posters and so much more. The package contains both raster and vector elements all of which you can scale up and down to suit your needs.
If your website is filled with all things Britain, this set of imagery is the perfect fit for you. Here you’ll find paintings of the famous red double deckers, the Tower Bridge, the British flags and much, much more. For example, if you’re running a British lifestyle blog or offer online English courses, this set of elements might come in very handy.
Ladybug is a cute set of, you guessed it, ladybug pictures done in .JPG and .PNG. They're perfect for, let’s say, online bouquet stores, feminine blogs or even as design elements on your hand-crafted products. In the package, you’ll find 71 files that are easily customizable and come with transparent backgrounds.
A package containing a selection of beautiful watercolor wildlife imagery, more specifically tigers and even a few leopards. If you make your own designer clothes or other accessories, this package is perfect for you since it gives you plenty of options to create something truly trendy and attractive. And, of course, they would fit perfectly on any website revolving about those gorgeous felines.
This beautiful collection of hand-painted nautical imagery will be a stunning addition to your sailing blog or ocean-themed crafts. The set includes 41 .PNG files with countless frames, borders, patterns, and singular elements, all of which come on transparent backgrounds and are easily customizable in terms of size, color and other attributes.
If you’re running a fashion blog or an online clothing store, this beautiful hand-painted clipart set might be the perfect extra bit of creativity your site needs. It also works perfectly for any type of DIY, cards, invitations and so on. As the name suggests, the package contains 59 .PNG files with patterns, frames and isolated elements consisting of various stylish belts and chains.
Blackberry will supply you with 49 hand-painted elements featuring beautiful floral and berry designs. You might find them useful if you’re running a lifestyle blog, organic food store or even a pastry-related site. Plenty of beautiful frames and patterns let you ornament your content and put an emphasis on your love for everything organic and natural.
African Daisy is a collection of exceptionally delicate and elegant watercolor floral paintings. They will look great on your blog, your t-shirt, and even your mug and will add a touch of beauty and tenderness they are applied to. All of the graphics are provided in the .PNG format, with transparent backgrounds and a respectable resolution of 3500x3500 pixels.
This clipart set is perfect for all of your sweet teeth out there. Whether you run a pastry business, a sweet store or simply a blog about trying out various culinary goodies, Ice Cream Fruit will be a great addition to your content, serving as beautiful and, at the same time, appetizing frames and borders to your text and other imagery.
This pack contains 35 singular elements as well as patterns featuring those gorgeous birds either on their own or amongst greenery and can be used for various creative purposes. With it, you can build some truly outstanding and creative designs revolving around this magnificent animal and just the color pink in general.
Balloons are a dreamer’s best friend and this clipart pack is full of them. They would be a perfect fit for a balloon festival website or for a simple personal travel blog. You could also use them for your DIY projects or make somebody a beautiful gift that they will surely appreciate.
Crystals is a collection of various hand-painted gems and precious little stones that would give your online jewelry store that extra little bit of “wow”. Or, if you’re a freelance designer you could use this to show off your creativity and win over some hearts with your outstanding designs.
Whether you’re an organic store owner, a freelance designer or an organic enthusiast, BAMBOO provides you with plenty of elements, frames, and patterns to create a truly fresh and natural-looking design. It contains 47 .PNG and .JPG files with transparent backgrounds and huge resolutions for you to implement on your site or other handmade designs like t-shirts, mugs, smartphone cases etc.
It is exactly what it sounds like- a watercolor rendition of our globe’s map. If you’re keeping a traveling blog, this would be the perfect background for it. Its design is well-organized and you are able to scale it up or down to any size and otherwise edit it in Illustrator.
This article would be incomplete without at least one clipart set of roses. So, this is a pack of gorgeous hand-painted imagery of this beautiful flower perfect for any kind of artsy blog, DIY or even fashion website. You can even make some outstanding clothing items of your own using those lovely floral patterns.
Cherry blossoms are the quintessence of beauty, elegance, and tenderness and this pack provides you with 57 beautiful images to give your content that gentle feel. Whether you’re a florist, a blogger or a DIY craftsman/woman, Cherry Blossoms is a must-have simply because of its warm and pleasant appearance.
Green Olives is perfect clipart set for olive gardens, healthy food blogs, and organic store websites since olives are an integral part of a healthy diet. Use it to ornament your website with beautiful frames and patterns and create a truly creative design that radiates natural energy and convinces your customers that all of your products are healthy, encouraging them for a purchase.
Fruit Splash includes 97 beautiful hand-painted elements, frames, borders and patterns consisting of bananas, pears, cherries, pineapples, lemons, strawberries as well as other fruits and berries. Liven up your design of your healthy lifestyle blog, organic foods store or simply create something cute and fresh, like trendy t-shirt or smartphone case.
Since the legalization of medical and even recreational use of cannabis in some states and countries, the business for it has been booming. So, if you own a coffee shop, marijuana dispensary or simply sell attire and accessories with leafy elements on it, this clipart set will be a great addition to your website.
This package includes 15 great textures in PNG and JPG formats, with a print-ready resolution (300 dpi). It is free for personal and commercial design works.
Teela Cunningham has created this small set of high-resolution textures featuring three items specifically for her typography tutorial. It is free for personal use.
Lostandtaken.com features thousands of textures, which can be downloaded either individually, or as a large package. By clicking the link above, you will find 50+ free watercolor backgrounds for any taste
This is the first set of textures by MediaMilitia featuring 36 free pictures…
…The second set includes 30 watercolor textures and uses much brighter hues than the first one. Both volumes are free for personal and commercial use.
A versatile collection of 12 hand drawn and digitized textures that are available for commercial use. Big thanks to Geri Coady for sharing this freebie with the community.
Want to refresh your blog with trendy watercolor-styled buttons and headers? Then check out this texture pack by AngieMakes. It is free for personal projects, but you can use it for your blog or website.
These textures have been created for the Picmonkey tutorial by Craftberry Bush.
12 colorful isolated textures with a transparent background. They are free for personal use.
Chris Spooner has created this awesome set of circle hand painted textures to help you with adding some color to your design works. Available in PNG and JPG formats, they are free for personal and commercial projects.
Ten free circle textures come from Rafiullah Mohammed, the owner of GraphicsFuel. They feature cool color combinations and will become a great addition to your design toolbox.
Here are Christmas-themed watercolor textures made with vibrant colors. The pack includes 15 PNG textures plus several decorative elements.
This is another collection of free textures available for free download – 10 grungy splashes on a rough paper background.
The watercolor design is not only overlying textures. There are a plethora of design elements: objects, backgrounds, borders, stripes, and even logo templates, - and some of them are completely free. With this collection of miscellaneous freebies, you will be able to spice up your design experience at no extra cost.
This free kit comprises 16 Photoshop styles in ASL format and ten refined shapes in PNG format. Also, it includes some inspirational tips on how to use watercolor textures correctly.
These free logos are unique because they combine two popular design trends – vintage and watercolor. Made entirely with vector shapes, they are easy to scale and edit. The pack also includes eight seamless patterns for Adobe Illustrator. This freebie can be used for both personal and commercial purposes, as it uses only free fonts.
Another great set of free watercolor elements comes from PixelBuddha. It features 17 detailed, natural looking objects: animals, leaves, arrows, ribbons, etc. They can be used for your handcrafted logos, invitation cards, posters, and much more.
This freebie is a large set of 41 hand drawn elements isolated on a transparent background. It boasts high resolution (300 dpi) and is ready to be printed right away. Save it for the next St. Valentine’s Day to impress your beloved one with a creative greeting card.
Fond of Photoshop? You might be interested in this collection of Photoshop watercolor styles. With their help, you can add a handmade touch to your artwork with one click. It is free for use with no restrictions.
Tombeo is a free collection of design freebies which is available for free for personal use. The commercial version can be purchased for $35 on CreativeMarket. Tombeo comes with ten handmade fonts, a large set of vector elements, and some watercolor styles.
Aquaway is another example of the harmonious fusion between vintage and watercolor design trends. The pack provided by Oksana Golubets includes 30 hand drawn vector elements, two watercolor textures, two splashes and three neat and professional logo templates.
Designed by the team behind TheHungryJPEG this pack of hand-drawn objects is free for personal and commercial use. It can be used for logo design, or to decorate greeting cards and posters.
If you want to present your design works in a stylish environment, grab this free mockup scene designed specifically for admirers of watercolor design.
Freepik offers a humongous gallery of vectors, stock images, logo templates, and other graphic design resources, which can be used for free with attribution. However, if you don’t want to attribute, you can purchase a premium subscription. Besides, some cool artwork is available only for premium users.
Anyway, even if you don’t want to go premium right now, there are plenty of free items for you – and we have handpicked 20 of them to get you started. This section contains the most multipurpose watercolor freebies from Freepik. Click a preview image to go to its download page.
Typography largely determines the final look of your design piece. The most used types of fonts in watercolor design are bold brush and handmade sans. They are often supplied with swashes, extra symbols and other decorative elements that allow for more versatile and sophisticated lettering.
Text written with brush fonts such as Hensa can be overlaid with a texture to achieve a handcrafted look, while thin sans fonts are usually used as is.
We have collected for you a versatile collection of free typefaces to use with your watercolor designs. Below the infographic, there are links to the respective download pages.
We hope these freebies will introduce you to the beautiful world of watercolour design and supply you with everything required to become proficient with this technique.
Now it's your time to speak up! What design trend would you like to be covered by us next time? Leave your comment's below.
Besides watercolor illustrations that could be the basics of the design, you can also use watercolor fonts and textures.
It is the most popular and trendy design type in 2020 and it will stay popular for a few years from now.
The ones we listed above are completely free, so you won’t have to pay for anything.
Check out the page Illustrations by TemplateMonster or the Illustration page by MasterBundle and choose from the huge set of different kinds of illustrations. Here you can find a lot of watercolor illustrations.
Sure, you can find a lot of additional textures on the Patterns and Textures page by MasterBundle.
If you haven’t found watercolor fonts in the article which you like, check out the Fonts and Font Packs page by TemplateMonster or the Fonts page by MasterBundles. Here you can find some extra watercolor and other fonts.
Actually, it wholly depends on your budget and needs. If you can afford a premium product, use this opportunity because they look the way cooler and personal. If you are at the beginning of your designing way and are on a budget, use free fonts, textures, and illustrations.
Frankly speaking, it completely depends on your needs and aims. If you want to experiment with for example a lot of fonts, download a whole bundle of them. In this way, you can see which font fits better for your ad, project, poster, etc. If you need only one font for a definite purpose, you can buy and use only one separate font.