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What Men Want: Male Specific Website Designs

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Hello dear readers. Today we are glad to offer you an enclosing part of the blog post series dedicated to gender differences in web design. Get yourself comfortably into the chair and enjoy your reading.

Below we are going to talk about manly web design. This is a very interesting theme for discussion as lots of women may think that guys don’t care about anything design at all. But that’s not true; we do care about it, why do you think there are so many technologies that allow creating outstanding visual presentation of the content.

Since we enjoy technology, and all kinds of “goodies” we do like websites that have a very complex structure. Originally we are hunters, and we enjoy “hunting” the information we need. We can spend numerous hours googling the silliest problem, because we are not used to give up, regardless of the problem.

As you know, nowadays minimalistic and high-tech website designs are very popular. If we dig into the statistics, these websites are most popular among men, and it has an ulterior motive. When you visit any kind of store selling various gadgets, what do you see? Dozens of guys twirling gadgets in their hands, and what girls do at this moment? Mostly standing aside while the big “children” have played enough. Men, (some of them) are just the aged children looking for cool and costly toys:)

If we "vivisect" any man-oriented website what we’ve gonna find? Straight lines…everywhere, no rounded corners, because they are for chicks (still, lots of men like them, because they produce rather good-looking effect especially in smaller content blocks).

Men prefer websites that are not overloaded with colors, 3 top, and a reserved/formal typography either some insane font like Comic Sans. As for the language, a manly website will be filled with formal or expert language with few abbreviations and they are more likely to promote themselves and their abilities.

Now let’s have a closer look at the colors. We, guys do know which ones we like, that’s why this info is for girls.


Colors that are traditionally considered masculine or that appeal most strongly to or are more closely associated with men can be good choices for marketing messages, business logos, web sites, and interior designs targeting men.

There are no specific rules considering which colors are masculine and which ones are feminine or gender-neutral. Colors come in many tints and shades; someone may love a rich, royal blue but will strongly dislike pale one, so a preference for the blue doesn't mean that every shade of blue is universally appropriate. However, some generalization is possible and is based on various color studies.

    • blue color Blue is considered to be favorite color of both men and women of all ages. However, men have a much stronger preference for blue than women. It may be the calming effect of the color blue that makes it a popular color for both men and women, or it could be the association of some shades of blue with authority figures, intelligence, and stability.


    • A second to blue favorite color of men is green a cool and restful that signifies growth, renewal, health, and environment as well as balance and stability. While women favor cool, soft colors, men prefer brighter shades although they still show a preference for cool colors such as blue and green.


  • Black Men favor the color black only slightly more than women. A strong preference for conservative colors such as blue and black may also reflect social and cultural norms where women wear the brighter, more varied colors while men's attire is traditionally less colorful.

Colors Guys Don't Like

    • Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men (still some wear purple shits:). Men are less likely to respond favorably to others such as lavender and turquoise.


  • Most people still think of pink as a feminine, delicate color that is for little girls. Even though it is acceptable as a clothing color for men (not that bright as in the example), pink has such strong negative associations for men that some uses of the color may be considered insulting to men.

The Choice

We can’t bypass the theme of a man’s choice. Men tend to be more tenured online shoppers than women, so they feel more comfortable buying big ticket items online. Men may also buy more items all at once to minimize shopping trips. So that 4K entertainment system the guy next door just bought with a single click-complete with TV, game system, surround sound, and Blue-Ray player. When it comes to returning the purchase the guy or man will get it back immediately otherwise it will never be returned.

A Brief Outline

  • Men tended to assign higher ratings to pages designed by men;
  • Men respond better to dark colors and straight, horizontal lines across a page;
  • Men are more attracted by 3D look and animations rather than stationary items;
  • Men prefer color with stronger hue and saturation (bright colors);
  • Men are generally more tolerant of black, white and gray (guess who designed Apple Store website);
  • One in ten men is color blind, but less than 1% of women are.


Well, we've discussed most important points in design that attract men, and now let's have a look at man oriented web site designs. Below you will find website examples of website templates produces by TemplateMonster.





Audio Gear


Antony Green Photographer











Espresso 8



It's hard to get all men under one gauge, and state that each and every of them likes all things mentioned above. All men differ, what you have read about is a generalized model of men's design preferences. If you have something to say, don't be silent, the comments section waits for your contribution.

  • Hemogoblin

    You should have covered some of the standard male/female content perception differences. Like how men and women differ on how they want clothing displayed. Men prefer slightly headless models or just the clothing item but they aren’t moved that much either way. Which means cheaper photography. Women prefer full body shots with the head visible. For women the more of the head that is visible the better. At a minimum the mouth is visible. If the store is one where a woman will shop for a man, the clothing has to be displayed the same as womens clothing on the site. If memory serves, it has to do with the perception that a man will see the headless model and focus on the clothing, a woman looking at that same image will subconsciously think “corpse”. Wish I had my notes. There was a panel of clothing site managers at a Thunder Lizard conference a few years ago who were talking about just this thing.

    • alexbulat

      Hey Hemogoblin! Your idea smells with another blog post. I guess we can make something out of it!

      • Hemogoblin

        I’ll give you another one. I used to work for a large camping gear company. All the historical data had them putting tent sales in the fall. Yet when we started selling online we started to see tents sold better at the start of the season in spring. Scratching my head I emailed a couple customers and asked why they purchased at the start of camping season. Almost all were men and over half had the same answer. “Because my wife/girlfriend said she was tired of changing into a wet swimsuit hunched over in my old tiny tent. So I bought one tall enough to stand in.” Which led us to put center heights on all our tent pages.

  • Ester Andr

    Great! Funny! Useful to know! Cool post! Best wishes!

  • Baytech Web Design

    Great man great designs