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Space Odyssey to Web Design Trends 2018 [Infographics]

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While the whole world is waiting for the upcoming year, 2018,  the online community has already encountered it.

Designers and developers have welcomed all the newest trends and implemented them in their work. Web space is always ahead of the curve.

Keep up with the pace, and learn about web design trends 2018 from a cool infographic, created by our marketing team.

2018 Design Trends Space Odyssey is a fascinating journey into the world of graphic design. It’s not just a forecast, but a list of existing trends that are to be found in contemporary designs.

This visual guide is a kind of check-list for you, following which you can stay up-to-date with the latest innovations in this sphere and create hyper trendy high-performance WordPress websites with a good conversion rate.

Types of Trends

Have you ever wondered from where all new trends come?

Are they really new?

What is their origin?

Each year several trends set the tone for the industry. Let’s find out from where they come. According to the origin, there are two types of trends:

  • Trends dictated by technology, media, UX, and usability. Such trends are influenced by all of today’s innovations in the design sphere.
  • Recycled old ones. You can notice that a lot of trends are not really new, but modified versions of those from previous years.

Of course, these two types of trends show modern aesthetics and current design moods. But still, their roots are to be found in earlier years, and it’s impossible to consider any trend without being aware of its background.

A Trend’s Life Cycle

No trends last forever. There is some starting point, then comes its prime time, and then it fades away.

Actually, each trend appears before it’s officially acknowledged. There are always certain preconditions for its emergence. It means that if you follow all the recent changes and pay attention to the nuances, you can easily become one of the first to notice new trends showing up.

Current situation awareness gives you a good advantage. Below you’ll see a kind of a timeline with trends from previous years as the foundation for the upcoming one’s.

And now let’s outline the trend’s life cycle:

  • The sign of a trend. Trends don't appear out of thin air - they all have a certain origin. There comes a time when you can predict their emergence.
  • The rise. This is the time when the trend is officially acknowledged, and early adopters start making use of it.
  • The peak of the popularity occurs when it is gaining strength and is to be found all around.
  • All trends fade away, and it happens over time. It disappears, but it doesn’t mean that it can’t reappear in the foreseeable future, slightly transformed.

You all know that fads don’t survive for long.

The cycle of a fashion trend is tightening and it disappears in two or three years. As can often happen, it can reappear in a comparatively short period of time.

Short Retrospective

As was stated above, to see what’s popular today, you have to know what had a  boom period before. Let’s take two previous years, for example, to understand all prerequisites for today’s design novelties.

2015 was for material design.

2016 brought a huge interest in storytelling with rich animation. Sites with long scroll became a common thing, microinteractions turned out to be rules of good form. Designers argued about the hamburger menu but were unanimous about the importance of responsive design.

In terms of visual design, websites fell into two categories: those with a flat or semi-flat layout, and the others featuring a rich visual appearance spiced up with animation.

2017 brought mobile obsession. According to the research, 80% of today’s Internet users own smartphones. It dictates new rules in web design. Progressive web apps which combine mobile and web technologies positioned themselves front and center.

Mobile and web are just parts of the huge Internet globalization. IoT (Internet of Things) makes the first firm steps towards inter-operation of physical devices, vehicles, and computers. It becomes possible thanks to existing Internet infrastructure. A Smart home where you have remote control of everything is a good example of IoT.

In terms of visual design, this year brings the overall love of simplicity. Scandinavian motifs, ultra-minimalist, clean style are the keywords in design. Simplicity has become a synonym for good taste.

This clarity is to be found everywhere: in forms, colors and design elements.

At the same time, behind each layout of this kind, there is the diligent work of experienced designers with a good sense of style. It just seems that a clean design is easier to create than any other one. An uncluttered stylish look demands good practice.

The visitors like this stylish cleanliness. Being tired of complexity that they meet in everyday life, they enjoy minimal design with a stress-free and intuitive experience.

What is also interesting is the new tendency of breaking all barriers of imagination. Designers show a complete freedom of ideas in their works. More and more often you can notice a website with ultra-modern open composition.

The previously worshiped grid style is winding down, giving way to spacious layouts with atypical architecture. Modern designs with highly engaging potential look like stylish minimal websites with a lot of negative space, emphatic typography which takes the place of images, thought-out navigation and sometimes spiced up with clean animation.


Immersive user experience is gaining momentum this year, and everything suggests that it is going to be one of the biggest trends of the upcoming one. The above-mentioned trends of 2017 will flow seamlessly from this year to 2018.

It can also be predicted there will be an increased interest in 360 video and virtual reality, plus the growing popularity of IoT which is determined by new inventions in this sphere. Progressive web apps will not only continue to exist but become a must-have tool. Artificial intelligence and machine learning have become a part of the online world, and there is every reason to believe that this tendency will flourish.

Chatbots and NLP (natural language processing) go hand-in-hand with the above-mentioned, and these trends show good momentum. One more pressing issue today is security, and it will need priority attention in the next year. People want to trust the site they work with, and you should offer them a trustworthy one.

Of course, there are many minor trends that will emerge in 2018, and you can read about them in the infographics below.

Web Design Trends 2018

Over to You

A trend doesn’t mean a new tendency, it can be a remake of a good old one. Knowing all the current trends, you can forecast the upcoming ones that will take place in the not too distant future. 2018 is just around the corner, and it’s time to think about a new look for your website, new clients and new ways to improve your online business.

Let this infographic be a cheat-sheet following which, you can become aware of the hot web design trends for 2018 and implement some of them in your designs. Of course, it’s good to know everything about the latest tendencies, but you always have to remember that an efficient design is a user-oriented one first and foremost, and only then is it a trendy one.

Use any trends you want, but do so wisely and in moderation.

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