Nowadays, having an online presence is no longer an option but rather a necessity if you want your business to stay on the top of the game. The frontline of your online presence would be your website because this is the landing page of all your online ads. If you want people to have a good customer user experience when they visit your website, the first thing you need to think of would be the web design. Web design does not only encompass the aesthetic design, but also the functionality as well as the architecture of the site. If want to create a website with high conversion power, then you should put a web design on top of your priority list. Here are a few good suggestions that you can try out:
Suggestions for Good Web Designs
1. Aesthetic Website Design
The first thing that you’d have to think of would be the aesthetic design of the website. These days, a simplistic but colorful and interactive website is the best for customers as the expectation for engaging websites are higher. A lot of website platforms such as WordPress and others have templates that you can use for your own website. These platform-specific templates ensure you that important and useful elements of your website are well-presented.
SEO stands for Search Engine Optimization which refers to techniques that are used in the content to increase the site’s crawl-ability in Google and other search engines. In other words, SEO increases the chances of your website getting a good ranking which is a very important aspect of web design. Having good SEO techniques is a crucial consideration in web designing phase since the SEO codes have to be embedded in the design itself. One of the most important aspects of SEO is to choose the correct keywords and use them repeatedly for a number of times on your website. Meta descriptions are also proven to be helpful in convincing your target audience to open your website through powerful and relevant description.
3. Fresh Content
A very important aspect of SEO would be fresh content. You need to update your website with fresh and new content if you want to keep or improve your rankings in Google. Search ranking competition can change in a second. The number of minutes that you are not doing anything to increase or retain your ranking could mean an advantage for your competitors to outrank you in the search results.
4. Mobile Friendliness
Another very important thing to consider is the mobile friendliness. These days, more people are making use of the internet on their mobile phones. With this, you have to make sure that you adapt to the times. The thing about websites is that they look much different in mobile phones as compared to the computer screen. With this, you’d want to make your website mobile-friendly by lessening the navigation buttons and making them more visible.
Read More: How to Get Mobile Traffic to Your Blog
5. Social Media Presence
Lastly, you need to think about social media presence. If you want your website to gain authentic traffic, you need to have one of those social media widgets that can connect your website to your social media accounts like Facebook, Twitter, Instagram, or Pinterest. Since social media is a very important aspect on the internet; you need to give your visitors a chance to help share and promote your website in their social media through those widgets.
Read More: How to Build Brand on Social Media?