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What’s Next? Top Web Design Trends in 2018

web design trends
5/5 (3)
  1. Cleaner Layouts and Bold Typography
  2. Bottom Menus and Sticky Elements
  3. Longer Content Forms
  4. Personalization
  5. Cinemagraphs
  6. Scalable Vector Graphics
  7. Micro Interactions
  8. Animated Typography
  9. Virtual Reality Videos
  10. Negative Space Typeface
  11. Gradients and Double Exposure
  12. Corrupted Images
  13. Sketch Designs
  14. Cropped, Messy Typography
  15. Open Composition
  16. Chatbots and Language Processing

As we spend more and more time online, keeping track of the latest trends in website creation becomes a marker of good taste for both professional designers and ordinary web users.

In this article, we will see how graphic trends evolve and how technology transforms our daily routines into breathtaking experiences.

Take a minute to dive into our collection of web design templates that are crafted for the future.

Cleaner Layouts and Bold Typography

In 2018, web designers will be competing for mobile users by reducing load time to bare minimum. We expect layouts become even cleaner and more conversion-centered than in 2017. Users will not be tired by complex, flashy elements, instead, we will see very catchy headlines and calls to action set against ample negative space. Original typefaces will be pushing graphics and 3D animation out of the spotlight.

Bold Typography
Bold Typography

Bottom Menus and Sticky Elements

Hamburger menus are still in trend, but many web designers have come to prefer tab-based navigation placed at the bottom of the page. As you might have guessed by now, this is due to people getting used to bottom navigation icons on their mobile devices and tablets. Sticky call to action elements will follow users as they scroll down the pages, which will lead to increased conversions.

Bottom Menus

Modules and Irregular Grids

Modular layouts reached their peak popularity in 2017. Designers use them to structure text content and visuals into cohesive and balanced stories. With a shift towards geometry ever increasing, websites in 2018 will feature mosaic grids and chaotic card layouts. Many designs will include images and chunks of text organized into irregular yet mobile-friendly geometrical patterns.

Irregular Grids
Irregular Grids

Longer Content Forms

Recently, website visitors have become more willing to scroll and scan through long-form content. Search engine optimization requires building website designs around content and going “below the fold”.

website themes


Modern websites collect much data about us and our browsing history. Consumers are used to being called by the name and shown specific content depending on location, past purchases, etc. With machine learning tracking behavior patterns, visitors will continue getting more unique user experiences and becoming emotionally attached to brands.


We have gotten used to screen-wide videos that welcome us on many websites. In 2018, cinemagraphs will take over to keep users entertained and focused on key converting points. These animated images are most functional on product pages where they allow showing certain elements of a product in motion or at a different angle. Cinemagraphs load much faster than videos, so that are a perfect match for modern lightweight websites.

Scalable Vector Graphics

JPGs, PNGs, and GIFs slow pages down, so we will see them replaced by scalable vector graphics. SVGs do not harm website’s performance, and their quality remains intact after scaling the image to fit a mobile screen.

Vector Graphics
Vector Graphics

Micro Interactions

Micro interactions are the options for action available to a user without reloading the entire page.
They include:

  •  providing feedback or leaving a “like”
  •  writing a comment
  •  changing page setting
  •  dealing with user errors

We will also see a lot of web application features, such as push notifications and splash screens, embedded into websites. This trend aims at building a strong relationship with each user and encouraging them to spend more time on the site.

Animated Typography

In 2018, large animated buttons and images will give way to scroll-triggered animation focused on typography. Most layouts will feature animated logos, headlines, and calls to action while remaining static and clean. Other one will keep visitors scrolling in awe.


Virtual Reality Videos

Screen-wide background videos and video intros were trending in 2017. They will be taken to the next level and made interactive. With 360 videos, video mapping, and augmented reality videos embedded into many web pages, viewers will be getting used to spectacular and comprehensive digital brand experiences.

Negative space typeface

One of the most trending effects is the combination of bold typefaces with negative space. Photo backgrounds and images lurk through the letters creating a deep and vibrant impression.

Negative space typeface
Negative space typeface

Gradients and Double Exposure

Extensive use of bright colors will mark the 2018 web designs. Gradients have made a comeback since early 2000s, only to be combined with double exposure background photos.

Merging two photos into one, placing one monochrome image on top of another, or adding colored shades – these graphic design trends will determine the look and feel of many websites next year.

Double Exposure

Corrupted Images

Designers will also seek to overwhelm and shock viewers with ruined images and “glitch” effects.Using color channels, they will create websites that resemble horror movie scenes or hallucinations. Reality distortions and ruined aesthetics will rule the show in 2018.

Corrupted images

Sketch Designs

Hand-drawn illustrations and icons will be used separately or in combination with photos. They load fast and add a creative flair to any website design. Different textures, like paper or metallic, will be blended into classic photo backgrounds, giving them a real-life or material look.

Sketch designs

Cropped, Messy Typography

We will see many messy headlines, their letters scattered and cropped only to overwhelm visitors and glue their eyes to the screen. Typography is intertwined with images so tightly that it looks like 3D or real-life objects.

Cropped, messy typography
Cropped, messy typography

Open Composition

Asymmetry, free-floating elements, and texts overlapping with images are no longer considered bad taste. We will enjoy layers of images moving at different speeds (parallax scrolling), and large background photos that don’t fit the page.

Open Composition

Chatbots and Language Processing

We are looking forward to having easy conversations with intelligent chatbots instead of scanning through pages in search for information. Natural language processing technologies will allow bots understand natural human language without relying so heavily on keywords.

Impressive, isn’t it?

Check out our collection of web templates inspired by the hottest trends of 2018. Are we keeping up? Don’t forget to share your thoughts in the comments.

We would love to receive your feedback!

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