{"id":73348,"date":"2016-07-15T09:44:08","date_gmt":"2016-07-15T13:44:08","guid":{"rendered":"http:\/\/www.templatemonster.com\/help\/?p=73348"},"modified":"2016-09-21T03:41:39","modified_gmt":"2016-09-21T07:41:39","slug":"whats-the-best-way-to-do-email-marketing","status":"publish","type":"post","link":"https:\/\/www.templatemonster.com\/help\/whats-the-best-way-to-do-email-marketing.html","title":{"rendered":"What&#8217;s the Best Way to Do Email Marketing?"},"content":{"rendered":"<div class=\"video-container\">\r\n\t<iframe src=\"https:\/\/www.youtube.com\/embed\/kRX01oiCzqg\"><\/iframe>\r\n<\/div>\r\n<p><strong>Email marketing<\/strong> has been the most popular type of web marketing in the recent years without any obvious decline.<\/p>\r\n<p>Let us take a look at <em>email marketing<\/em> from two different standpoints:<\/p>\r\n<ul class=\"list\">\r\n       <li><p><em>Business standpoint<\/em><\/p><\/li>\r\n\t   <li><p><em>Technical standpoint<\/em><\/p><\/li>\r\n\t<\/ul>\r\n<h3 class=\"custom\">The business standpoint of Email marketing<\/h3>\r\n\r\n<p>According to the research conducted by the <em>ExactTarget<\/em> company, each dollar spent for email \r\nmarketing brings the return of &#36;44, which is quite enough to urge the business person launch <a href=\"https:\/\/www.templatemonster.com\/newsletter-email-templates.php\">email marketing<\/a>.<\/p>\r\n<h4>One of the business approaches to email marketing is sending out <em>regular mass mailings.<\/em><\/h4>\r\n<p>This approach is rather outdated these days and less effective. It is less personal and it requires a lot more of recurring work on the content to make sure the mailings are interesting and worth the time of the target groups.<\/p>\r\n<h4>The second approach is called <em>Automated Lead Nurturing<\/em><\/h4>\r\n<p>This is something that is done using the <em>CRM-based<\/em> systems. It is an automated or semi-automated way of engaging with consumers on the list. These systems can send emails according to a particular schedule and provide many other configurations which make them a lot more personal and far more flexible.<\/p>\r\n<p>Another advantage of these systems is that they are better for <em>educating leads<\/em>. \r\nIf you have a product that requires some time for people to get along with, <em>Automated Lead Nurturing<\/em> campaigns might be a great deal of help with it because a series of messages can be sent out and each of them can deliver the information on how to use the product or the software you offer.<\/p>\r\n<p>These are the reasons why the <em>Automated lead Nurturing<\/em> campaigns have been getting a lot more attention recently and these monstrous returns, mentioned above, would be hiding in Automated Lead Nurturing segment since they perform a lot better and generate sales in a more effective way than regular email campaigns.<\/p>\r\n\r\n<h3 class=\"custom\">Technical standpoint of Email marketing<\/h3>\r\n<p>Sending out emails manually using regular clients email will work if there are only a few customers on the list. For the larger businesses, it is strongly suggested to use <em>mailing services<\/em> at all times. There is a great variety of them available on the market. Some of them are free for a particular number of monthly emails and subscribers and they are very easy to work with.<\/p>\r\n<p>Among the most popular mailing services from the <em>regular mailing segment<\/em> on the list is, definitely, <strong>MailChimp<\/strong>. It is user friendly and has a great support team. There is another mailing service called <strong>AWeber<\/strong>. It is less popular than <em>MailChimp<\/em> and slightly different in functionality.<\/p>\r\n\r\n<p>If you decide to go with <em>Automated Lead Nurturing<\/em> campaigns and techniques, the <strong>ExactTarget<\/strong> company can set up the mailing settings and integrate them with the <em>Salesforce CRM<\/em>\r\nthe most popular CRM available on the market.<\/p> \r\n<a href=\"http:\/\/www.youtube.com\/watch?v=kRX01oiCzqg?width=1280&amp;height=720\" rel=\"prettyPhoto\">What&#8217;s the Best Way to Do Email Marketing?<\/a>","protected":false},"excerpt":{"rendered":"<p>People often ask us, what the Email marketing is and what&#8217;s the best way to do it.<\/p>\n","protected":false},"author":111,"featured_media":73349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[355],"tags":[551,1707,2081],"_links":{"self":[{"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/posts\/73348"}],"collection":[{"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/comments?post=73348"}],"version-history":[{"count":0,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/posts\/73348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/media\/73349"}],"wp:attachment":[{"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/media?parent=73348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/categories?post=73348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.templatemonster.com\/help\/wp-json\/wp\/v2\/tags?post=73348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}