{"id":78113,"date":"2017-01-24T05:41:47","date_gmt":"2017-01-24T10:41:47","guid":{"rendered":"https:\/\/www.templatemonster.com\/help\/?p=78113"},"modified":"2020-01-29T07:50:13","modified_gmt":"2020-01-29T12:50:13","slug":"avoid-emails-going-into-spam","status":"publish","type":"post","link":"https:\/\/www.templatemonster.com\/help\/avoid-emails-going-into-spam.html","title":{"rendered":"How to Avoid Your Emails Going into Spam"},"content":{"rendered":"\"Email<\/a>\r\n

When it comes to growing your business, one of the most important tools you have in your arsenal is email marketing. Although it\u2019s a simple concept, many businesses aren\u2019t making the most of the technique because their emails are being flagged as spam. Fortunately, by following a few simple tips, you can improve your success rate and get more out of your email campaigns.<\/p>\r\n

What is Spam?<\/h3>\r\n\"Screen<\/a> \r\n\r\n

There\u2019s a variety of definitions and interpretations of the word but at the fundamental elements, spam is defined as unsolicited, irrelevant email, which is sent in bulk to a list of people. A good example of this is purchasing a list of emails from a local business. While it seems like an innocent action, especially since there probably are a few good prospects, you still shouldn\u2019t email those individuals\/businesses. The main reason is because they never gave you explicit permission to email them, which is why your email would be considered spam.<\/p>\r\n

The CAN-SPAM act<\/h3>\r\n\r\n

This law came into effect during 2014 and with it comes a variety of hefty fines. In fact, according to the FTC violators of the law can be fined $11,000 for each offense (e.g. each email address which receives spam). Although it sounds intimidating, it\u2019s not too hard to comply with the laws. You just need to follow a few simple rules, a few of which are highlighted below:<\/p>\r\n\r\n