A recent survey revealed that the number of websites online is now 1.8 billion and rising. In the USA where the latest website count far outnumbers the 321 million Americans, this signifies that competition is higher than ever. In a business perspective, it means that millions of websites can grab the attention of your target consumer. With a high competition such as this, how can you stand out?
This huge rivalry had business owners and webmasters scrambling to get on the top spot of Google’s search engine results pages. If you want to be found online, there’s no other way than to hit the first page of the search engine authority. In fact, this quest has become a separate industry itself known today as SEO or search engine optimization.
If you’re scouring for ways to make your site more visible, check out these 5 SEO tips to get your website ranking on Google:
1. Make it easy for people to navigate your site.
Have you ever clicked on a link you were interested in checking out, only to be frustrated by slow-loading images, misaligned content, and scattered widgets? Declutter your website so that people know how to find your menu, social buttons, comments section, and contact details. A simple layout is easy on the eyes and will help visitors digest and remember information.
2. Know who or what you’re up against.
While it’s good to focus on your strategy on how to make money online, you’ll also do well by knowing your competition. A competitive analysis gives you a better idea of how to find and use top organic keywords.
These are the words that your rival companies are ranking for. Task your content writer VA (virtual assistant) to use these terms for a better content strategy.
3. Be wise with your meta description.
Meta descriptions are the snippets that people read below your link when your website appears on Google search results. Because it’s a sneak preview of what people can expect from your content, it’s often the make-or-break factor on whether you get a click or not. Make sure that you know what to say and how to say it. A wise strategy for meta description means one that includes your brand name, primary keyword, and supporting statement that will rouse people to choose your link among other results.
4. Enhance your permalink structure.
The permalink structure is the URL associated with a specific page. If you’re a consumer, URLs that end with a series of numbers and characters can easily slip off your mind. However, a customized one that describes what the post is about will stand out.
Aside from the use of descriptive and post-specific URLs, a good permalink structure is also one that does not use dates. If you do, your post will look outdated and irrelevant after a while.
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5. Invest in good-quality backlinks.
The concept behind backlinking is straightforward. Since backlinks are websites that refer or link to your page, it influences your website ranking in Google. Just think: if well-known and credible sites such as the Wall Street Journal mentions you, you get an automatic boost of authority.
On the other hand, you should also consider the quality and relevancy of websites that you integrate into your posts. Will these websites add substance to the customer’s research? Are these sources coming from credible sites?
Practice these 5 SEO tips to get your website ranking in Google and watch your site visitors steadily improve.