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Best Product Launch WordPress Themes

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Gone are the days when a press release was enough to spread the word about your product launch. Today, before you start a marketing campaign, you need to sort out a place from where you’ll run your business and serve customers. You may think that building the entire site for only one product is too much, but if your work doesn’t go online, you will be invisible to people. And it won’t be as cool as in the movie, in which an invisible guy spied on everyone.

product launch WordPress themes

Launching a product with no site, you’ll miss out on so many opportunities. As you know, a well-informed customer is a ready-to-buy customer. But without a site, there’ll be no place to provide comprehensive information about your product, its features, benefits, the team behind it, customers’ opinions, your partners, etc. Prospects won’t be able to take a look at it in action. Paying third-party resources to publish your product news all the time will cost you a pretty penny as well.

To reap the fruits of your product launch, you must get your own site up and running, and the easiest way to do it is to use ready-made designs from this roundup. These product launch WordPress themes comply with all the modern standards of web design and development. They are based on a clean, well-structured code, optimized to SEO requirements, and adjust to any device resolution. On the inside, the themes are fueled up by advanced functionalities required for optimal website performance and easy management.

If you already run a site, you can also find landing page templates for your product launch below. Each of them was thought out in detail to present your product to its best advantage. Scroll down and choose the theme that best fits your needs.


Webbox - One Page Product Landing WordPress Theme

product launch WordPress themes

Webbox is a responsive landing page WordPress theme meant to present your product with style. Its design has everything for that, from ghost buttons and polygon backgrounds to bright color accents and elegant fonts. The theme layout comes with multiple blocks providing comprehensive product info. It can reveal its features, changes from the previous version, pricing plans, steps to use it, testimonials, FAQs, and authoritative resources where it was reviewed. You can also add an engaging video presentation of your product to the layout.

As Webbox is a GPL WordPress theme, you can use it for unlimited product presentations. A live customizer will let you edit the default design in a new way each time. You can also create unique layouts yourself with a drag-and-drop builder and experiment with a lot of extra stuff. The package includes 7 header styles, 3 footer styles, 4 blog layouts, a lot of static and dynamic elements, and much more.

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CamPhone - Smartphone Responsive One Page WordPress Theme

product launch WordPress themes

CamPhone is one of the best product launch WordPress themes that is perfect for developers of innovative devices. With its help, you can reveal different kinds of information, from why prospects must choose your product to what people who have already tried it think about their experience. To engage the audience with your message, you can also create an effective intro using a background video. Product features are shown with visually appealing icons that rotate on hover.

The theme comes integrated with Power, a page builder that is easy to use even for non-tech savvies thanks to its drag-and-drop functionality. It has multiple layout options, which allow you to structure your page layouts in a unique way. You can save your pre-made layouts to a library and use them when necessary. It’s possible to add various types of content to them including a countdown timer, blurbs, sliders, forms, maps, etc. In terms of typography, there are 500+ Google fonts to play with.

In addition to presenting your product, you’ll also be able to sell it right on your site with CamPhone. The theme can be integrated with Ecwid, a powerful and secure eCommerce solution that makes it easy to set up a fully-fledged shop online.

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Spotlight - App Landing WordPress Theme

product launch WordPress themes

Spotlight is a WordPress landing page theme that will help you present a web or mobile app online. Its layout displays a list of product features, some extra info in tabs, testimonials in a carousel, video, and contact form. To showcase your product, you can choose from 3 device types, namely Macbook, iPhone, and iPad.

When creating your site, feel free to choose from 2 pre-defined layouts such as dark and multi-colored. In terms of visual aesthetics, Spotlight looks elegant with a subdued background and semi-transparent social icons, buttons, menu bar, and other elements. As the theme was built with Bootstrap, its layout automatically adjusts to any screen. The W3C valid code provides an optimal website performance, which is what search engines give priority to.

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Wicon - Software Application WordPress Theme

product launch WordPress themes

Wicon is a modern product launch WordPress theme custom-made for software companies. Use it to inform prospects about everything from your pre-ordering and payment details to rewards and special offers. A sticky menu can make it easy for prospects to navigate your site when exploring the product info. Visually, this design looks clean and stylish, with parallax backgrounds adding a sense of motion to the layout on scrolling.

The theme comes packed with pre-designed pages for different purposes, from Team and Services to Coming Soon and 404. The homepage comes in 3 versions so that you can choose the best one for your needs. There are also 3 portfolio types such as grid, wide, and masonry, each of which can have a different number of columns. Thanks to an intuitive settings panel, lots of shortcodes, and a drag-and-drop page builder, you will find it easy to launch and run a functional site with Wicon.

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Amazinx - Mobile App Responsive One Page WordPress Theme

product launch WordPress themes

Amazinx is a responsive one-page WordPress theme to use for launching mobile apps. It has a diverse range of elements, each of which performs its own function. For example, there are pixel-perfect icons to list your product features, accordions to explain some extra details, tables to outline pricing plans, etc.

As Amazinx is an Ecwid-ready theme, you can add a store functionality to your site and start selling your product in no time. Blog integration will let you share the news about your product and drive more traffic to your site. The blog layout comes in 5 styles such as classic, modern, justify, grid, and masonry. You can choose any of them and also equip it with a left or right sidebar to supply the main content with some extra info. The theme supports all the major post formats including an image, video, gallery, quote, link, etc.

Using a setup wizard, you can install Amazinx with all of its plugins and sample data in just a few clicks. The theme also provides fixed navigation, live customization, drag-and-drop layout creation, and many other things for ultimate usability.

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product launch WordPress themes


Pictalter - Photo Editing Application WordPress Theme

product launch WordPress themes

Pictalter is a responsive, SEO-friendly and well-coded WordPress theme to create an effective product landing page. Its thought-out layout can guide visitors through your product features, advantages, reviews, FAQs, contacts, etc. This vivid design has bright gradients, polygons, and sleek hover effects, which will help you stand out from among others. There is also a wide choice of header styles, whether you want to show menu items with contacts and working hours or hide them under a burger icon for a minimal look. The footer layout comes in a few versions as well.

Besides visual appeal, Pictalter will help you equip your site with sophisticated functionalities. In its package, you can access Cherry plugins and custom widgets for various purposes. There are also contact and subscription forms to interact with the audience. Social media integration will let you grow your followers on Facebook, Twitter, YouTube, and other popular networks. Pictalter is a WPML-ready theme, which will let you adapt your site to a multilingual audience.

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Studio Light WordPress Theme

product launch WordPress themes

Studio Light is a product launch WordPress theme with a fully responsive and retina-ready design. It allows you to display a lot of helpful info, from a checklist of your product features to people who developed it. With an elegant timeline, you can reveal the stages of your product development as well. To improve your storytelling or show your product in action, the theme supports a background video.

What’s also cool about Studio Light is a pack of premium MotoPress plugins. They provide you with an opportunity to save almost $50. MotoPress Editor allows you to create content-rich pages without coding. This handy tool comes with predefined layouts and a lot of ready-to-use content elements including a grid gallery, tabs, accordions, Google charts, and maps, etc. Using MotoPress Slider, you can craft skillfully animated product slideshows that will look awesome on any device. The plugin provides pre-defined styles, automatic controls, and video support. Due to MotoPress Image Hotspot, you can overlay pictures with marks, each of which displays a related piece of text on hover.

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TrickleUp - One Page E-book Landing WordPress Theme

product launch WordPress themes

TrickleUp is one of the top landing page templates that will help you create an engaging book presentation. Its content-rich layout reveals all the key book points, pricing plans, target audience, reviews, FAQs, etc. You can complement the info visually with a cutting-edge gallery, photos of reviewers, and image backgrounds.

Using this one-page WordPress theme, you’ll get a powerful arsenal of tools. An integrated customizer will let you adapt every pixel of the default layout to your corporate style. There’s no need to reload the page to preview every modification you make. The whole process takes place in a live mode. You can also design your own layouts from scratch by simply dragging and dropping elements. TrickleUp is licensed under GPL, which means you can install this product launch WordPress theme on multiple domains for a one-time payment.

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RufusVR - VR Startup Responsive WordPress Theme

product launch WordPress themes

RufusVR is a feature-rich WordPress theme meant for VR technology promotion. It provides 3 headers, 3 footers, 6 blog layouts, different sidebar options, and multiple widgets to supply your pages with some additional info. For example, you can add a calendar, tags, archives, categories, and recent posts or comments to the widgetized area. Besides product-related pages, there are Coming Soon, Maintenance, FAQ, and 404 pages in the package.

This GPL theme comes with a full pack of Cherry plugins for multiple purposes. With Cherry Projects, you can build an elegant product gallery and experiment with different layouts, pagination modes, and loading animations. To make the user experience easier, you can enable filters. Cherry Search is based on Ajax technology, which shows results at once, without page reload. To present services with due professionalism, feel free to use Cherry Services. With the help of this WP plugin, you’ll be able to embed customizable widgets into any layout area via shortcodes.

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The Book - Single Book WooCommerce Theme

product launch WordPress themes

The Book is the last of the product launch WordPress themes on the list. It comes integrated with WooCommerce so that you are able to sell your item online. Your site will have all the essential eCommerce features such as a dropdown cart, quick product view, wishlist, and comparison options. With their help, as well as a fixed menu, you will provide a comfortable shopping experience for customers.

This WooCommerce theme boasts a clean, one-page layout supplied with multiple elements. For example, it has toggles to list your book chapters, a subscription form to notify customers about the news, a video to show an inspiring book review, etc. The theme package contains a lot of cool stuff such as drag-and-drop builder, live customizer, Cherry plugins, and even high-resolution images, as a bonus.

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Whether you need a product landing page only or a fully-featured site, you’ll definitely find the right design here. This roundup also offers eCommerce-ready themes, which will let you sell your item right on your site. That way, you won’t have to share your income with Amazon or eBay.

These product launch WordPress themes use various tactics to get prospects interested in your offering. Their content-rich layouts were designed in a way to present it from A to Z, i.e. from features and advantages to testimonials and partners. You can customize pre-designed pages to your liking or build your own ones in a code-free way. Every theme listed here will be easy to use even for those of you who have no experience with web technologies.


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P.S. Are your friends going to release some cool piece of software or an innovative gadget? Share these product launch WordPress themes for products with them on social media.

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