Tools Web Development

10+ Best WordPress Popup Plugins Approved by the Official WP Community

WordPress popup plugins
4.5/5 (4)

Are you desperate to grow your subscriber base but visitors ignore the subscription form on your site? To tell you the truth, we’ve all been there. When I built my first WordPress blog, the subscription form seemed to be the most invisible and ignorable element in the entire layout. Only a few visitors noticed it and subscribed, but what blogger can settle for less than the best? Email marketing is our everything. In the age of web technologies, people are so addicted to their email boxes that some even wake up in the middle of the night to check them.

For months, I had sent newsletters to my tiny community until one day I understood things couldn’t go on like that anymore. I knew many bloggers extended their email lists with WordPress popup plugins, but I was too afraid to use them myself. I heard a myth about popups irritating web users so much that they leave sites without hesitation. As it turned out later, the myth wasn’t true. I found many case studies that proved quite the opposite.

So, one day I took a brave step and installed a WordPress popup plugin. It led to the weekly growth of my subscriber base by 50-100 new readers. Isn't it amazing? If you haven’t installed a WordPress email subscription plugin that can show your form in a popup, it’s about time! Although popups seem to be pushy, you’ll achieve no result without them no matter how hard you try. Sometimes people need a small push to take an action. It’s just the way it works.

Today, I’d like to share a roundup of the best WordPress plugins that have the highest ratings and most downloads on wordpress.org. You can use each of them for free or get their premium versions. Who else can we trust if not members of the official WordPress community?

Important!!! Note that a dull popup will only push visitors to your site away. You must use a visually appealing design to engage them. Check out WordPress themes packed with beautiful pre-designed popups for newsletter forms.


Cherry PopUps

WordPress popup plugins

  • Active Installs: 1,000+
  • Rating: 5 stars
  • Premium: no, the plugin and its constant updates are totally free
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - no
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - no
  • Integrations: MailChimp

Cherry is one of the top WordPress popup plugins when it comes to customization. It lets you experiment with various layout types (center, full-width center, full-width bottom), color styles (light, dark, blue, red), background types (image, color), and animations (fading, scaling, moving up).

There are different scenarios when popups will appear on the screen. It can be anything from page scrolling to user inactivity for some time. You can also set the time delay so that the page will load by itself. To close your popup, visitors must be outside the viewport or move to another page.

The plugin has a unique feature that will help you double your popup efficiency. It lets you display two popups on the same page, one at its top and the other one at its bottom. What’s also cool about Cherry is that it comes integrated with MailChimp out of the box and easily integrates with WordPress Social Login.

Download for Free | Learn More


OptinMonster WordPress Popup Plugin

best wordpress popup plugin

  • Active Installs: 500,000+
  • Rating: 4,5 stars based on 119 reviews
  • Premium: $19 per month
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out)- yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes (using a paid add-on)
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - yes
  • Analytics - yes
  • Integrations: 19 email marketing services (MailChimp, AWeber, InfusionSoft, GetResponse, Mailer, etc)

OptinMonster is currently the best WordPress popup plugin with half a million downloads on wordpress.org. It comes with a powerful drag-and-drop builder to create popups with ease and 26 CSS3 effects to animate them. If you are in a hurry, you can use 22 pre-designed themes out of the box.

This plugin lets you target visitors based on their location on your site, the time they spend there, and referrer source (search engine, social network, etc). You can control how often your subscription form will appear to the same visitor and optionally disable it for subscribers. Due to segmentation, first-time and repeat visitors can see different popups.

Google Analytics integration will give you a clear understanding of how well your popups convert. You can also A/B test your popups using different headlines, layout, and styles to figure out the most effective variant.

Another way to improve your popup efficiency is to use a full-screen mode. While similar plugins redirect visitors to new pages, OptinMonster just overlays the existing page for better SEO.

Download for Free | Go Premium


Popup Maker WordPress Plugin

best wordpress popup plugin

  • Active Installs: 100,000+
  • Rating: 5 stars based on 1269 reviews
  • Premium: the plugin is free, but extensions to it are paid (starting from $15)
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - no
  • Retargeting - yes
  • Themes - no
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - yes
  • Integrations: MailChimp, AWeber, InfusionSoft, GetResponse, Constant Contact, Mail Poet, Mad Mimi, Hubspot, Emma, etc

This WordPress optin plugin is perfect if you want to create unlimited responsive popups for free. Its built-in WYSIWYG editor allows you to configure your popup size, position, animation speed, and other parameters. You can also spice up invitations to join your email list with five animation effects.

The plugin comes with a theme builder, which will let you create your own popup themes. With the help of this handy tool, you can edit colors, shadows, fonts, paddings, and many other aspects of your designs. To preview your popup look, there’s no need to refresh the page all the time. You can check every new change you add live.

Your newsletter forms can pop up on any page of your site, post or even archive. Visitors will see them on click or after a specific amount of time. Using cookies, you can also set the frequency, at which popup forms will appear on your site.

In terms of analytics, the plugin provides information about opened popups, average opening time, conversions, average conversion time, and conversion rate.

Download for Free | Go Premium


Hustle WordPress Popup Plugin

best wordpress popup plugin

  • Active Installs: 70,000+
  • Rating: 4,5 stars based on 514 reviews
  • Premium: $49 per month as part of WPMU DEV membership (for this price you can use all their products, not only Hustle)
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - yes
  • Integrations: AWeber, MailChimp, Constant Contact, Sendy, Infusionsoft, Mad Mimi, Mauntic, etc

Hustle is a WordPress popup plugin with an easy-to-manage dashboard, four customizable layouts, and predefined color schemes. There is also a built-in live view editor, which will let you customize your popups to keep them consistent with your brand style. You can apply various animations to engage the audience.

Thanks to powerful targeting conditions, people will see your subscription form at the right time. You can target them by their actions, location, page, post, time, device type, category, tag, and referral link. Ad blockers are not a problem if you use Hustle. This optin box plugin can bypass any ad blocker and bring your popups into view.

To measure your performance, you will see the stats on how many times visitors saw your forms and subscribed. You can also track conversion rates to learn which of your popups were more effective than the others.

Download for Free | Go Premium


Popup Builder WordPress Plugin

best wordpress popup plugin

  • Active Installs: 50,000+
  • Rating: 5 stars based on 411 reviews
  • Premium: starting from $10 (single-time payment)
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - yes
  • Integrations: MailChimp, AWeber

This WordPress popup builder comes with a few pre-designed themes, many targeting options, analytics, and other features required for growing your email list. With this plugin, you can create fully responsive popups and configure them in an intuitive settings panel.

When it comes to targeting, you can embed your popup into any page or post, set its location on the screen, schedule it, and enable automatic closing. If people don’t subscribe at once, feel free to set repetitive popups and control their frequency. You can also take more radical actions and disable the closing option for visitors.

Instead of annoying everyone with the same popup all the time, you can show different versions of it. It’s possible due to a random popup option. The admin panel also has user role configurations, which will let you hide your invitations to subscribe from some of your visitors.

Download for Free | Go Premium


Popups WordPress Plugin

best wordpress popup plugin

  • Active Installs: 40,000+
  • Rating: 4,5 stars based on 209 reviews
  • Premium: $39 for a single-site license
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes (using the special plugin)
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - yes
  • Analytics - yes
  • Integrations: MailChimp, AWeber, Mailpoet, Posmatic, Constant Contact, GetResponse, ActiveCampaign, etc

This popup plugin for WordPress has four customizable themes including Simple, Postal, Coupon, and CTA. Popups built with their help can appear at the top or bottom of your site, after posts, and in a full-screen mode.

There are five scenarios when your subscription forms can show up on the screen: after some time, page scrolling, clicking on any predefined element or just seeing it, and trying to leave your site.

When it comes to targeting, the plugin has multiple advanced filters. They will let you filter visitors that came from search engines or another page of your site, never commented, etc. It’s up to you whether to display your popups to Google bots and crawlers or hide them.

Besides filters, the plugin has advanced closing methods. They will let you decide yourself how visitors will close your popups. You can also disable a close button as a last resort.

To track your popup performance, the plugin integrates with Google Analytics. You will see both impressions and conversions.

Download for Free | Go Premium


Icegram WordPress Popup Plugin

best wordpress popup plugin

  • Active Installs: 30,000+
  • Rating: 5 stars based on 170 reviews
  • Premium: starting from $27
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - yes
  • Analytics - yes
  • Integrations: MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, etc

Icegram is a WordPress popup plugin packed with 20+ responsive themes. You can customize their default designs with your brand colors and add both entry and exit animations to them. If you are a tech-savvy, you can extend standard customization options with custom HTML, CSS, and JS.

What I personally like about Icegram is advanced targeting. Your subscription form can pop up when visitors stay on the page for a specific amount of time, reach its middle or bottom, and are inactive or going to leave. You can also enable a time delay to hide the popup automatically in a few secs. Some of your popups can also show up only to residents of a certain continent, country, state, and city.

This WordPress plugin will also come in handy for retargeting. You can disable popups for a certain period after visitors click your CTAs or just see them a few times. And then you can enable them again with a different message.

Icegram automatically monitors all the interactions with your popups and shows impressions, conversions, and conversion rates. When A/B testing your popups, you can use different themes, headlines, CTAs, button colors, etc.

Download for Free | Go Premium


MailMunch WordPress Popup Plugin

best wordpress popup plugin

  • Active Installs: 20,000+
  • Rating: 5 stars based on 178 reviews
  • Premium: $9 per month
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - no
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - no
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - yes
  • Analytics - yes
  • Integrations: MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, etc

MailMunch is a WordPress optin plugin providing enormous flexibility. It lets you show your popup forms wherever you want on your site. You can even display different popups on different posts and pages if you like.

To make things easier for you, MailMunch contains a selection of visually appealing themes. You can customize them with your website colors, fonts, and custom backgrounds.

The plugin comes with two types of tracking pixels, one for views and the other one for subscriptions. With their help, you can send your stats to the major analytics services like Google Analytics.

There’s also a cool feature to make visitors more interested in subscribing. With Content Gate, you can restrict access to the content on your site until visitors subscribe. Otherwise, they won’t be able to close the popup.

Download for Free | Go Premium


ITRO WordPress Popup Plugin

best wordpress popup plugin

  • Active Installs: 20,000+
  • Rating: 4,5 stars based on 98 reviews/li>
  • Premium: starting from €5
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - no
  • Device-Based Targeting - yes
  • Geo Targeting - no
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - yes
  • Integrations: MailChimp

ITRO is a MailChimp popup plugin with a wide range of features and extensive customizability. You can edit your popups in colors, backgrounds, padding, borders, etc. and add some interest to them with fade-in and fade-out effects. The plugin automatically centers popups in all the major browsers.

Your popups can appear on all pages, selected pages or only the homepage of your site. You can choose when to display your popup, close it, and show again in case of retargeting. You can also enable a countdown at the bottom so that visitors can see how much time is left until it closes.

ITRO tracks the number of clicks and shows daily results in a graph. With a calendar filter, you can choose the period to analyze your performance.

Download for Free | Go Premium


WordPress Popup Plugin by Supsystic

best wordpress popup plugin

  • Active Installs: 20,000+
  • Rating: 4,5 stars based on 248 reviews
  • Premium: $29 for a one-site license
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - yes
  • Retargeting - yes
  • Themes - yes
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - yes
  • Analytics - yes
  • Integrations: AWeber, Campaign Monitor, InfusionSoft, MailChimp, MailPoet, GetResponse, Jetpack, etc

Here’s a functional WordPress popup plugin with 30+ mobile-friendly templates, 20+ smooth animations, and multiple targeting options to reach the right audience. You can show popups to first-time visitors, residents of a certain country, speakers of a certain language, users of mobile devices, etc. If you don’t want to show your content to unregistered users, the plugin has an option to lock it.

As for display options, popups can appear after page loading, user inactivity, commenting, scrolling, clicking on a certain element or page layout, and moving a mouse to the screen top in an attempt to exit. Popups can close when visitors click outside it, subscribe or share, and after some time passes.

Besides a subscription form, you can add social sharing buttons to your popups. The plugin has four button styles (simple, boxy, etc) and supports 20+ social networks.

When it comes to analytics, you can track the number of viewed, subscribed, shared, and closed popups in graphs and tables. It’s also possible to track the real-time stats from your Google Analytics account if you find it more convenient.

Download for Free | Go Premium


Modal Window WordPress Plugin

best wordpress popup plugin

  • Active Installs: 6,000+
  • Rating: 5 stars based on 50 reviews
  • Premium: $20 for a single-site license
  • Page-Based Targeting - yes
  • Time-Based Targeting - yes
  • Visitor-Based Targeting (logged in, logged out) - yes
  • Behavior-Driven Targeting (clicks, scrolling, etc) - yes
  • Exit-Intent Technology - yes
  • Device-Based Targeting - yes
  • Geo Targeting - no
  • Retargeting - yes
  • Themes - no
  • Customization - yes
  • Animations - yes
  • Responsive - yes
  • A/B Testing - no
  • Analytics - no

The last on this list of the best WordPress popup plugins is Modal Window. It has a lot of styling options to give a distinctive look to your popups. You can change anything from the background image and border to the size and position. The plugin also has various animation effects to play with, particularly rolling out, bouncing, fading, and others.

Your popups can appear after page loading, clicking on a link, and scrolling the window. They can also show up when visitors try to close your page or switch to another tab. As for retargeting, the plugin lets you set the number of days, after which you want your popup to display again.

Download for Free | Go Premium


Let me ask you one question. How often do you notice newsletter forms on websites? I bet almost never. No one really cares about them but website owners. Unless you install one of these WordPress popup plugins, no one will see your subscription form. OK, maybe a few super attentive visitors will, but it won’t make a big change, and your subscriber base will remain at the same level.

So, choose the best WordPress optin plugin for your needs and install it ASAP. In this roundup, you’ll find only reliable plugins approved by the official WordPress community. Most of them also come with multiple handy features, from advanced popup customization and targeting to analytics and A/B testing. Please, let me know in the comments which one of them you like the most.


P.S. I’m pretty sure not all of your friends already know about these top-rated free WordPress popup plugins. Tell them about these effective email marketing tools by sharing the post on social media.