This book is a springboard into the world of social media marketing for those who would like to run their own online business. It steers beginners and experienced business owners around the bumps and holes of online business.
First, it draws the readers’ attention to the importance of not only having a good business idea, but also to knowing how to execute it. It helps you understand what you want from your business and why, and winds up your potential for further work.
Second, it highlights the most common mistakes and avoidable steps, which have led many people to frustration. You can read a list of mistakes, their descriptions, examples, detailed explanations of how they can harm your business, and how to avoid them. It focuses on the following aspects, to name a few:
- Differences between personal and business profiles
- Targeting your audience
- The optimal number of social media platforms that you can operate simultaneously
- How to and how not to react to comments
- The importance of SEO optimization
- Traffic generation
Also, there are links to resources, which provide more details on these and related topics.
Why Read It?
You have been running a website for a little while, but it does not seem to be working as you have expected. Maybe you have gone wrong at some point. Read this book and study the most typical mistakes which online business owners make. There is a good chance that you will find the key to your problem.
This book can be used as a troubleshooting guide, as it focuses on every aspect of online business. It marks stages at which mistakes are most likely to occur. It is also great for those who are only considering a possibility of launching an online project.
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