This site definitely appeals to the average person because the layout is so simple but very VERY effective. It is a clean site with a flawless look, and someone without any technical background would definitely appreciate it. The layout makes anyone feel comfortable because it is so well done and clean looking. You feel as if you are
in good hands and you know that you will be able to find anything you need on this site.
The design is very professional and well done. I love the washed-out
image of the globe on the left behind the links. The site feels great. I suggest that you change the fonts to Arial, a more rounded
font, to go with the professional feel of the site. There are minimum
graphics, and the graphics there are small and fast-loading. The
colors of the images go together nicely.
It is easy to navigate this site because all of the links are right there on the left hand side, and people without image-loading browsers
can access the links via the text at the bottom which is very handy and essential for a good site. It is a good idea having a highlights section right in the middle of the screen because it is obvious, and all important information can be accessed by the reader easily.