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checkout

Vincent White December 15, 2015
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Checkout in the e-commerce platforms is the process of gathering the payment and shipping information that is necessary to complete the purchase of items in the shopping cart. In the final step, the customer reviews and places the order. That is a crucial part of each e-store.

The most important requirements for the checkout are the following:

  • Speed. Delays in loading before that may be enough to damage customer confidence in the whole payment process.

  • No forced registration. The store should contain the Guest checkout option.

  • Security reassurance. Use trust seals in the shopping cart and the checkout process.

  • Easy form filling. The registration form should not be overloaded with the required customer details fields.

  • Progress indicators. The customer should know where they are in the process and what else needs to be done to complete the purchase.

  • Persistent cart summary. Remind users of the contents of their cart and the total cost of the order so they don’t have to leave the checkout for this information.

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