Google Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service. Fast forward to the future.

Google Analytics is an advanced technology which can help you measure how your company’s online marketing and presence is working. It gathers vast amounts of data.

Google Analytics Tools allow you to analyze:

• How many visitors your site has at the moment;

• Who has visited your site recently, and how many of these are unique or repeat visitors;

• How often repeat visitors come back to your site;

• How visitors get to your site (e.g. referral, ads, direct, links or email);

• What other sites are referring visitors to yours;

• Where your visitors are coming from (e.g. the U.S. or other countries);

• Which pages on your site have been visited the most;

• How your site is faring in social networks; for instance how many +1s you’re getting on Google Plus, the number of Facebook;

• Likes/Sends you receive or the volume of Twitter Tweets about your pages;

• What is the "bounce rate" (the number of visitors who leave without examining other pages);

• The average time spent viewing your site;

• What kind of browsers visitors are using;

• The speed of the ISPs involved.

In order to use Google Analytics you ought to get Tracking code for your Analytics account.

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