Keyword

Keyword is a particular word or phrase that describes the contents of a WEB page.

Keywords are intended to act as shortcuts that sum up an entire page.

Keywords form part of a WEB page’s metadata and help search engines match a page to with an appropriate search query.

Basically, keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and WEB pages.

Keywords are used on the WEB in two different ways: as search terms for search engines, and as words that identify the content of the website.

Whenever you search for something using a search engine, you type keywords that tell the search engine what to search for.

Keywords can also describe the content of a WEB page using the keyword meta tag.

This tag is placed in the head section of a page’s HTML and contains words that describe the content of the WEB page.

The purpose of the keywords meta tag is to help search engines identify and organize WEB pages.