mobile friendly

A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device.

At its simplest, friendly mobile design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.

It looks like a tiny version of your website.

At a more complex level, mobile friendly means utilizing to the utmost all the incredible capabilities of mobile devices to deliver an effective, satisfying experience to users on the go.

There’s a lot of zooming, pinching and scrolling going on, but the site displays and functions.