SEO URLs

SEO URL is a special URL structure that helps the site rank to be higher in the search results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO stands for "Search Engine Optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.

There are two URL types: Static and Dynamic. A static URL structure (SEO URL) can help the indexation process of your website. Dynamic URL structure is a frequent SEO issue, one that can impair rankings and keep pages out of the search engine indexes.

Static URL (SEO URL) looks like the following:

www.yourwebsite.com/topic-name

Dynamic URL looks like the following:

www.yourwebsite.com/?p=578544

Google treats dynamic URLs in the same way it treats static URLs with regard to indexing. Backlinks that point to dynamic URLs pass the same amount of power to pages as links that point to static URLs. Similarly, Yahoo and Bing treat these pages the same way with regard to backlink attribution.

Despite search engines, on the whole, treating dynamic and static URLs in similar ways, it is worth noting that on-page keywords are an important factor for ranking. Keywords within URLs count toward on-page keyword considerations. Thus, the use of dynamic URLs rather than static URLs represents missed keyword opportunities which can affect rankings.