unit price

Unit price is the price for a single unit of measure of a product sold in a bulk.

The ‘unit price’ tells you the cost per pound, quart or other unit of weight or volume of a package depending of what you want to buy.

Just divide the cost by the quantity:

Example: 2 website templates for $140 is $140/2 website templates = $70 per 1 template.

Price per unit metrics allow marketers to calculate meaningful average selling prices within a product line.