URL Key

URL Key is a value used to create the friendly URL.

Search engine friendly URLs improve the ranking of your site, make it easier for people to find it when typing particular keywords in search engines, and generally are easier to remember.

You can find a URL Key field within each category or product:

If you’re adding a product and you leave the field for URL Key empty, Magento will generate the URL Key automatically by using the name of the product.

For example, if we add a product named Hot Dog, Magento will generate the URL key hot-dog; it will simply turn all uppercase letters into lowercase ones, and it will put hyphens between the words. If you type a URL key yourself, use lowercase letters and separate words with hyphens.

The URL key itself is a relative path that’s appended to the base URL address for the store. For example, if the store’s base URL is store.com and the URL key of the product is hot-dog, the URL address of the product page will be store.com/hot-dog.html: