Top 8 tips of 2016 for B2B SEO Copywriters

As the saying goes, “a rising tide lifts all boats”, which is exactly how the tides of 2016 are behaving. This year has been quite the eye opener if you ask me. From, SEO to Social Media and Affiliate schemes to partnership programs, all has been revealed from the internet for at least a decade to come. With the rising tides of internet marketing, B2B companies have experienced a nudged up demand for writing services for blogs and articles.

What Exactly is SEO Copywriting?

Considered one of the core elements of successful online marketing, SEO copywriting is a set of techniques combined with quality writing to strategically deliver words that invokes the reader into taking some form of action. The sentence, paragraph or passage contains keyphrases that target reader types to spike up content ranks in search results and pump qualified traffic to the site.

But what exactly does it take to crank up your SEO copywriting game? We know this gig pays off good with a hefty ROI, but tapping the right market for skills and services to offer requires some time and research. It calls for a proper action plan, a road map that allows you to timely play your cards and leave with the most chips in your pockets. But mostly importantly, a consistent and airtight performance from your SEO writing team that lives up to the mantle. So with the rising trends, here is a healthy dose of 8 B2B SEO copywriting tips for your company to lead the competition.

Create Persona

It might seem like a trivial bit of nothing compared to the notched up strategies of 2016, but revisiting your buyer persona might be the soundest thing you do to improve your copywriting. Being an SEO specialist by profession, I have seen how companies think little of it and even completely disregard its use when producing content. Why updating your persona is Important?

It the same as why cut my nails, they will grow back, right? Updating buyer personas is necessary for era appropriate marketing. Your ideal buyer was a decade long chap that, but with the surge in trends and customer behavior influence of new age, that buyer withered and died. To learn how the new trending buyer will react and respond to your offers, a refurnished persona must be disposed.

Make it Unique

The best part about creativity is that it never runs out, the more you use, the more you get. Similarly, using out of the box ideas to influence your original work can be one hell of attention getter when it comes to writing content. In my experience, the writing samples I review are basically the work of another influencer chopped from the corners and declared a new shape. That too gets off just fine, but what makes the reader tick is the ingenuity within the style and structure of the content. Make your content rich in substance and add new gimmicks to it. Rest assured it will hit the mark.

Content Size

When it comes to the information, writing small and well composed content is the best way to tackle it. Imagine your website as a stage and you as an entertainer for your products and service. How you communicate and deliver your words to the audience is well within your rights, but if they choose to listen to it is well within theirs. Time is a burning candle here and no one wants to see it fade away. Deliver what ever you got in short and engaging words so the reader keeps up with it instead of abandoning it in boredom. Remember, when it comes to content it’s not the size of the hammer that counts, it’s how you wield it.

Research

SEO copywriting is not just about using targeted words with some adjectival fireworks. Several aspects such as Keyword search, ranks, titles, metas and other SEO related factors run deep in the content. Normally an entire department is dedicated to this work that helps in producing a data-driven SEO content process for copywriting. If you don’t have a team, I’m sure you would like to afford a consultant to run an SEO content audit. Once you know your keyphrases are acting right, and then you can lose the extra weight and create a well optimized content.

Power of Analytics

Even I can’t stop running the analytics over and over again before I publish the content. Trust me: you can always learn new things from it. No matter how much a website gloats about its research oriented and SEO-rich content, the analytics will always speak the truth and in one case they did. In tenure with a company, I was an SEO resource working for a particular project that brought in research based content to their blogs. But once I did check the analytics, the findings were disappointing. The visitors would spend less than 30 seconds on the page, not because the content lacked appeal, but because it was too much for the reader’s time to spend. After I pointed out the blockage, the content was revamped into a better and concise length that suited the readership’s time. It’s what they say, “Knowledge is power”.

Capitalize on Unique Selling Points

Everything has a unique selling point embedded in it. Even a pile of sand does. But to exhibit that particular feature through writing requires a code. The first step is always about learning and more learning about the product or service you are selling. A smart salesman always knows how to tap into the consumer’s mind and extract what they are looking for in a product. Make that thing the unique selling point and describe it in the content with finest words you can bring to table. A sharp and on point presentation is enough make up the customer’s mind.

Put Your SME to Work

SME resources are quite similar to pillars. For one, they support the organization and second, they don’t really talk much. But here’s the thing, they can be quite the help if you want an interactive and information rich post. Its true SMEs are not good writers nor do they fancy themselves in writing. But it would be shame to let them swing their chairs when so much can be achieved. My solution is simple and productive. All you need to do is conduct a casual interview with the SME, record the buzz and produce a well versed content out of it. Everybody goes home with a medal.

Create an Editorial Calendar

As many professionals would advise you to post content several times a week and promote it aggressively, this strategy would only benefit the bigger fish. The small time companies that have few resources already busy with their own workload cannot expend their time on aggressive content marketing. That is why a proper editorial calendar is in order. An editorial calendar allows you to manage your blog posts, articles and on page content so everything is done in timely and orderly fashion instead of collapsing in chaos. It also helps you to interact with your team members in professional environment rather than whispering tasks into each other’s ears.

Final Thoughts

Being a B2B SEO Copywriter is all about keeping your composure together and producing results with diligence and the best of your expertise. Every business wants to beat the other and take its position on the top of the search results page. Unfortunately, there is no such thing magic in SEO. Everything springs from hard sweat of the work and your wittiness in the field.

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Komal Parveen is the CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing.