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Content has different forms: pictures, animations, melodies, text, etc. But the most influential type is animation. You show images and add sound and text at the same time. It will tell the viewer about your service or product in the best way. In this article, you learn more about the short films for building from TemplateMonster and how it helps you promote your brand.

Reasons to Use Clips in Your Project

If you are new to content creation, you may think ready-made clips are plagiarism. But this method can save you time and money. It is a common type of content development that can play an additional or secondary role in the original plot.

The footage consists of several films. Most often, the author can purchase several of them at specific stores. Such items are easy to customize, insert, add effects, or use as a background. Such goods have a general character to have a broad audience of users. Cinematographers operate with such material in projects of various directions. There are many reasons why this is a necessity.

Inability to create content

Sometimes special conditions are necessary to achieve the desired result. These may be natural, territorial, or financial circumstances. You may need more specific equipment. For example, you have a story about mountains. And you cannot shoot such material. In this case, you need ready-made films.

Saving time and money

To shoot the entire plot and inserts yourself, you should have professional expensive equipment and time. Developing the main material yourself and operating clips as auxiliary elements is more profitable if you are new to cinematography.

An increase in the cost of a product or service

High-quality inserts, backgrounds, and additions can add a positive effect and create a pleasant impression on the user. It builds trust and shows that you are serious about your business.

Supplement to the animation plot

It is essential to shift the viewer's attention and focus on the information you need. Watching one interview for an hour will be boring, so you should use pauses.

Background and additional elements

You make one solid from several materials to add interactivity and unusualness to the animation. Your imagination will amaze the viewer and will not leave him indifferent.

Where Do You Use Clips

To begin with, we recommend getting to know the competitors of your niche. Analyze their content and determine which is the most successful. You look at the number of likes and comments. Also, try combining several types of essence. You understand what exactly your audience likes.

Vlog

With the help of this type of essence, you introduce the user to the life of your brand. You operate different formats: FAQs, series of tips, interviews with experts, tours of the work process, etc.

Tutorial

This type will always be in demand, as people like clear instructions. You show how your goods work and how to use it. Viewers will thank you and choose your brand with confidence.

Own experience

Show case studies, success stories, and failures related to your brand. It shows your openness to criticism and ability to improve.

Interview

Develop a series of questions that are of potential interest to your audience. Invite an expert from your team or a well-known personality. This format will be interesting and expand your audience.

Reels

It is a relatively new type of essence that is currently the most popular. People love it because the clips are short and contain essential information.

Live broadcasts

It forces the viewer to concentrate on the speaker because the filming takes place online. You show goods unboxing, broadcast events, organize webinars, and hold meetings with experts or bloggers.